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For social media managers new to meme marketing, here’s a list of ways to incorporate memes into your social media content:

React to a Recent Moment or Cultural Phenomenon

Post a reaction to something that’s happening in real-time like a random holiday (Chipotle’s free burrito day) or a live event like the Women’s World Cup.

Participate in Meme-Style Challenges

Castaway Clothing turned the Facebook #10YearChallenge to their benefit by comparing their new logo to their old one.

Screenshot a Tweet

Social media managers can create a quick joke by repurposing Twitter content for Instagram to set up a brand-related meme like me when I… meme or that feeling when… meme. Make sure you include the account name and Twitter handle of the original creator in your screenshot.

Repost Relevant User-Generated Memes

Because memes are by definition made to be shared, meme creators generally accept or even encourage others to repost their content. Marketers can program and reshare memes directly, although double-check to make sure you’re resharing legally!