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Web Analytics Bootcamp in Jakarta

Seminar

$190.00

Date: 31st Mar. & 1st Apr. (2 Days)
Time: 9am-5pm
Venue: Koding Next
Jl. Trembesi, Kota Tua, Pademangan Tim., Pademangan, Kota Jkt Utara, Daerah Khusus Ibukota Jakarta 14410, Indonesia

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Description

Are you seeking a new direction? You have a great business idea but you aren’t getting enough traffic or enough conversions? Seeking a career change and want to get into the field of Digital Marketing?

This 2 days hands-on guided class will let you learn WHY visitors are not converting, WHAT pages generate interest, HOW to measure ROI of your paid campaigns and more. Be one of the 18,000+ who have benefited from this training.

[su_tabs][su_tab title=”Leaning Outcome” disabled=”no” anchor=”” url=”” target=”blank” class=””]

  • Understand Web Analytics Techniques
  • Master Google Analytics Operations
  • Improve User Experience on Your Website
  • Increase Online and Offline Conversion
  • Recommend Solutions from Web Data Insights
  • Prepares you to take Google Analytics & Associate Web Analytics Certifications[/su_tab][su_tab title=”Day1 Topics” disabled=”no” anchor=”” url=”” target=”blank” class=””]

Day 1 –  GOOGLE ANALYTIC ESSENTIALS

Introduction to Web Analytics

  • The Digital World
  • Web Analytics The Framework
  • Google Analytics The Tool
  • What is Web Analytics
  • PDCA Continuous Improvement

How Google Analytics Works

  • Google Analytics Platform
  • Google Essential Terminology
  • Setup and Manage Accounts
  • Setting Up Filters
  • Setting Up Goals
  • Lab Practical

Google Analytics Data Collection

  • Data Collection Overview
  • Tracking Code Implementation
  • Setup Event Tracking
  • Setup Campaign UTM Tagging
  • Users, Sessions and Interactions
  • Lab Practical
  • Class Exercise – Calculating Session Duration

How to Navigate Google Analytics Reports

  • Navigate Report Overview
  • Navigate Audience Report
  • Navigate Acquisition Report
  • Navigate Adwords Report
  • Navigate Behaviour Report
  • Navigate Conversion Report
  • Lab Practical

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[su_tab title=”Day2 Topics” disabled=”no” anchor=”” url=”” target=”blank” class=””]

Day 2 – WEB ANALYTICS ESSENTIALS

Why Business Analysis

  • The 3C Marketing Framework
  • What is Communication Design
  • Learn about Customer Journey
  • Macro and Micro Tools

KPI and Planning

  • What is KPI, KGI, KSF
  • Four Types of Website KPI
  • Macro and Micro Conversion
  • Case Study

Designing a Blueprint

  • Design A Measuring Plan
  • ​Design A Infrastructure Plan
  • Understand Log File Analytics Platform
  • Understand Packet Sniffing Analytics Platform
  • Understand Page Tagging Analytics Platform
  • Data Collection Problem
  • Create and Implement a Blueprint

Analyzing Trends

  • Qualitative Analysis
  • Segmentation and Context
  • Google Advanced Segment
  • Google Secondary Dimensions
  • Web Server Log Files
  • Web Server Status Codes
  • Class exercise – Analysing Metrics

Analyzing Traffic or Referrers

  • Why Traffic is important
  • Basic Search Engine Optimization – SEO
  • Basic Pay Per Click – Google Adwords
  • Social, Email and Referrer
  • Class Exercise – Ad Effectiveness

Analyzing Content

  • Why Content is Important
  • Funnel Strategy and KPI
  • Landing Page Optimization (LPO) A/B testing
  • Entry Form Optimization (EFO)
  • Case Study
  • Class Exercise – Bounce rate and exit rate

Report and Dashboard

  • Good Web Analytics Reporting
  • Effective Report Writing
  • Develop Logic in Reporting
  • Google Report Sampling
  • Google Custom Report
  • Google Dashboard / Data Studio[/su_tab][/su_tabs]

 

Trainer’s Profile

mikelim
Mike Lim (WACA Certified Web Analytics Master)
Mike is proficient in than 100 web and social media analytic tool worldwide.He is a firm believer of Social Sales – A streamlined process of driving sales from Social Media. He is focused on delivering tangible value (Sales) to his clients and making his service a sustainable one for his clients. He has never stopped learning since he graduated with an Engineering Degree, bagging another Diploma in Technopreneurship.

Venue

Koding Next Kemayoran
Jl. Trembesi, Kota Tua, Pademangan Tim., Pademangan, Kota Jkt Utara, Daerah Khusus Ibukota Jakarta 14410, Indonesia

[su_gmap address=”Koding Next Kemayoran”]

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