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The core concept of web analytics.
What is important is not accuracy or the precision of your proposal, but whether or not it can be reflected on the PDCA cycle immediately. What is the PDCA cycle? PDCA is an acronym for “Plan, Do, Check and Action” and was originally born as a concept to facilitate production control and quality control.
・Plan: Create a business plan based on past performance and the future forecast.
・Do: Follow your plan and put your marketing strategy into practice.
・Check: Make sure everything is satisfactory.
・Action: Take an action if the results you are getting are unsatisfactory. You need to be successful in your endeavors.
The end of a single PDCA cycle is connected to the start of the next cycle so that quality continually increases.
In web marketing, repeating this cycle leads to improved results. However, you cannot start a large-scale, long-term enhancement program when you’re first starting out. It’s more productive to aim for a small-scale and short-term cycle, gradually expanding it to larger and longer cycles. In web analytics, completing this cycle quickly and accurately is more important than ensuring the viability of a specific strategy.
