{"id":628,"date":"2025-08-10T10:00:00","date_gmt":"2025-08-10T01:00:00","guid":{"rendered":"https:\/\/www.waca.or.jp\/snsmanager\/?p=628"},"modified":"2025-11-27T09:38:04","modified_gmt":"2025-11-27T00:38:04","slug":"btob%e3%81%afsns%e3%81%ab%e5%90%91%e3%81%8b%e3%81%aa%e3%81%84%ef%bc%9f%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%84%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/snsmanager\/column\/628.html","title":{"rendered":"BtoB\u306fSNS\u306b\u5411\u304b\u306a\u3044\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u5e83\u5831\u306e\u5b9a\u7fa9\u304b\u3089\u8003\u3048\u3066\u307f\u3088\u3046"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

\u3053\u3093\u306b\u3061\u306f\u3001\u85e4\u539f\u5fcd\u3067\u3059\u3002SNS\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u59d4\u54e1\u9577\u3001\u4e0a\u7d1a\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u59d4\u54e1\u3068\u3057\u3066\u3082\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

SNS\u306e\u8b1b\u5ea7\u3084\u30bb\u30df\u30ca\u30fc\u3067\u983b\u7e41\u306b\u53d7\u3051\u308b\u8cea\u554f\u306e\u4e00\u3064\u304c\u4ee5\u4e0b\u3002<\/p>\n\n\n\n

\u300cBtoB\u3067SNS\u904b\u7528\u3063\u3066\u610f\u5473\u304c\u3042\u308b\u306e\u3067\u3059\u304b\uff1f\u300d<\/strong><\/p>\n\n\n\n

\u306a\u305c\u305d\u3046\u601d\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n

\u7406\u7531\u2460\u300cBtoC\u307f\u305f\u3044\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u53cd\u5fdc\u304c\u4f38\u3073\u306a\u3044\u300d<\/strong><\/h2>\n\n\n\n

BtoC\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u6bd4\u8f03\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e00\u822c\u6d88\u8cbb\u8005\u304c\u5bfe\u8c61\u306eBtoC\u306f\u6f5c\u5728\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u591a\u304f\u3001\u3044\u3044\u306d\u306e\u6570\u3082\u4f38\u3073\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057BtoB\u306f\u5e02\u5834\u898f\u6a21\u304c\u72ed\u304f\u3001\u4f38\u3073\u304c\u7de9\u3084\u304b\u3067\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u2015\u2015<\/p>\n\n\n\n

\u9867\u5ba2\u3084\u793e\u4f1a\u3068\u5171\u306b\u4fa1\u5024\u3092\u5275\u9020\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u5e83\u304f\u6d78\u900f\u3055\u305b\u308b<\/strong>\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u3092\u91b8\u6210\u3057\u3001\u3088\u308a\u8c4a\u304b\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u793e\u4f1a\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u69cb\u60f3\u3067\u3042\u308a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002 <\/p>\n\n\n\n

\uff08\u65e5\u672c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a2024\u3001\u5f37\u8abf\u306f\u5f15\u7528\u8005\uff09<\/p>\n\n\n\n

\u4fa1\u5024\u3092\u5e83\u304f\u6d78\u900f\u3055\u305b\u308b\u305f\u3081\u306bSNS\u306f\u6709\u52b9\u3067\u3059\u304c\u3001\u8ab0\u306b\u5c4a\u3051\u305f\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n

BtoB\u306e\u9867\u5ba2\u306f\u53d6\u5f15\u5148\u306e\u4f01\u696d\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5148\u306e\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u3001\u696d\u754c\u95a2\u4fc2\u8005\u3001\u884c\u653f\u3084\u5730\u57df\u56e3\u4f53\u306a\u3069\u591a\u5c64\u7684\u3067\u3059\u3002\u591a\u69d8\u306a\u5c64\u306b\u81ea\u793e\u306e\u5f37\u307f\u3084\u5b9f\u7e3e\u3001\u4fa1\u5024\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3067\u304d\u308b\u5834\u304cSNS\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u5927\u4e8b\u306a\u306e\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3088\u308a\u3082\u3001\u72d9\u3063\u305f\u76f8\u624b\u306b\u4fa1\u5024\u304c\u5c4a\u3044\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3002\u533f\u540d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u8cb4\u793e\u306e\u6295\u7a3f\u3092\u898b\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3044\u3064\u3082\u305d\u308c\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u7406\u7531\u2461\u300c\u30d0\u30ba\u3089\u306a\u3044\u3068\u610f\u5473\u304c\u306a\u3044\u306e\u3067\u306f\uff1f\u300d<\/strong><\/h2>\n\n\n\n

BtoB\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u5c02\u9580\u6027\u304c\u9ad8\u304f\u3001\u4e00\u822c\u7684\u306b\u30d0\u30ba\u306f\u8d77\u3053\u308a\u306b\u304f\u3044\u3082\u306e\u3002\u3057\u305f\u304c\u3063\u3066SNS\u3092\u4f7f\u3063\u3066\u3082\u610f\u5473\u304c\u306a\u3044\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001BtoB\u4f01\u696d\u306f\u305d\u3082\u305d\u3082\u30d0\u30ba\u72d9\u3044\u306eSNS\u904b\u7528\u3092\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u2015\u2015<\/p>\n\n\n\n

\u4f01\u696d\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u63d0\u6848\u3057\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u72ec\u81ea\u306e\u4fa1\u5024\u300c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u300d\u3068\u3001 \u6d88\u8cbb\u8005\u30fb\u9867\u5ba2\u304c\u5fc3\u306e\u4e2d\u306b\u62b1\u304f\u5fc3\u8c61\u300c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a4\u30e1\u30fc\u30b8\u300d\u3092\u8fd1\u3065\u3051\u3001\u4e00\u81f4\u3055\u305b\u308b\u6d3b\u52d5 <\/p>\n\n\n\n

\uff08\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u8a8d\u5b9a\u5354\u4f1a\uff09<\/p>\n\n\n\n

\u3044\u3064\u8d77\u3053\u308b\u304b\u5206\u304b\u3089\u306a\u3044\u30d0\u30ba\u3092\u72d9\u3046\u3088\u308a\u3082\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u7d99\u7d9a\u7684\u304b\u3064\u610f\u56f3\u7684\u306a\u767a\u4fe1\u3067\u4fa1\u5024\u3092\u4f1d\u3048\u300c\u3053\u306e\u4f1a\u793e\u306f\u25ef\u25ef\u3060\u300d\u300c\u25ef\u25ef\u3068\u3044\u3048\u3070\u3053\u306e\u4f1a\u793e\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u304c\u5927\u4e8b\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u7406\u7531\u2462 \u300c\u5546\u8ac7\u306f\u7d50\u5c40\u30aa\u30d5\u30e9\u30a4\u30f3\u3060\u3057\u3001SNS\u3067\u58f2\u4e0a\u306f\u5897\u3048\u306a\u3044\u300d<\/strong><\/h2>\n\n\n\n

BtoB\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u9577\u304f\u3001SNS\u3078\u306e\u6295\u7a3f\u304c\u53d7\u6ce8\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u306f\u78ba\u304b\u306b\u5c11\u306a\u3044\u3067\u3059\u3002\u55b6\u696d\u306f\u5bfe\u9762\u304c\u57fa\u672c\u3068\u3044\u3046\u6587\u5316\u3067\u306f\u3001SNS\u306e\u5f79\u5272\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u306b\u304f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u305f\u3081\u300c\u3059\u3050\u306b\u306f\u6848\u4ef6\u306b\u3064\u306a\u304c\u3089\u306a\u3044\uff1d\u52b9\u679c\u304c\u8584\u3044\u300d\u3068\u8003\u3048\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u5546\u8ac7\u306e\u524d\u6bb5\u968e\u3067\u76f8\u624b\u65b9\u306eSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3084\u6295\u7a3f\u3092\u78ba\u8a8d\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u4eba\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n

\u5e83\u5831\u3068\u306f\u2015\u2015<\/p>\n\n\n\n

\u7d44\u7e54\u3084\u500b\u4eba\u304c\u3001\u76ee\u7684\u9054\u6210\u3084\u8ab2\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u3001\u591a\u69d8\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u793e\u4f1a\u7684\u306b\u671b\u307e\u3057\u3044\u95a2\u4fc2\u3092\u69cb\u7bc9\u30fb\u7dad\u6301<\/strong>\u3059\u308b\u7d4c\u55b6\u6a5f\u80fd\u3067\u3042\u308b\u3002<\/p>\n\n\n\n

\uff08\u65e5\u672c\u5e83\u5831\u5b66\u4f1a2023\u3001\u5f37\u8abf\u306f\u5f15\u7528\u8005\uff09<\/p>\n\n\n\n

SNS\u3067\u7406\u5ff5\u3084\u5b9f\u7e3e\u3001\u793e\u5185\u306e\u53d6\u308a\u7d44\u307f\u3092\u7d99\u7d9a\u767a\u4fe1\u3057\u3066\u304a\u3051\u3070\u3001\u521d\u5bfe\u9762\u306e\u5546\u8ac7\u76f8\u624b\u3082\u4e8b\u524d\u306b\u4f01\u696d\u50cf\u3092\u3064\u304b\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u5546\u8ac7\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u3082\u300c\u3053\u306e\u4f1a\u793e\u306f\u4eca\u3082\u6d3b\u767a\u306b\u6d3b\u52d5\u3057\u3066\u3044\u308b\u300d\u3068\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u5e83\u5831\u306e\u5b9a\u7fa9\u3067\u306f\u3044\u305a\u308c\u3082\u3001\u9867\u5ba2\u3084\u696d\u754c\u95a2\u4fc2\u8005\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u5730\u57df\u793e\u4f1a\u306a\u3069\u3001\u591a\u69d8\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u7dad\u6301\u3057\u3001\u4fa1\u5024\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3092\u76ee\u7684<\/strong>\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

SNS\u306f\u95a2\u4fc2\u69cb\u7bc9\u306b\u975e\u5e38\u306b\u9069\u3057\u305f\u30e1\u30c7\u30a3\u30a2<\/strong>\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u65e5\u5e38\u7684\u304b\u3064\u4f4e\u30b3\u30b9\u30c8\u3067\u60c5\u5831\u767a\u4fe1\u3068\u53cc\u65b9\u5411\u306e\u3084\u308a\u53d6\u308a\u304c\u3067\u304d\u3001\u9577\u671f\u7684\u306a\u4fe1\u983c\u5f62\u6210\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n

BtoB\u3053\u305d\u3001SNS\u3092\u6d3b\u7528\u3057\u3066\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u63a5\u70b9\u3092\u5e83\u3052\u3066\u3044\u304f\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

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