{"id":58201,"date":"2025-03-07T17:14:24","date_gmt":"2025-03-07T08:14:24","guid":{"rendered":"https:\/\/www.waca.or.jp\/knowledge\/?p=58201"},"modified":"2025-03-07T17:33:57","modified_gmt":"2025-03-07T08:33:57","slug":"%e3%83%aa%e3%83%94%e3%83%bc%e3%83%88%e7%8e%87%e3%82%92%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8bcrm%ef%bc%88%e9%a1%a7%e5%ae%a2%e9%96%a2%e4%bf%82%e7%ae%a1%e7%90%86%ef%bc%89%e3%81%a8%e3%81%af","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/knowledge\/58201\/","title":{"rendered":"\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308bCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3068\u306f\uff1f"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"58202\" src=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2025\/03\/25084659_l-scaled.jpg\" alt=\"\" class=\"wp-image-58202\" srcset=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2025\/03\/25084659_l-scaled.jpg 2560w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2025\/03\/25084659_l-480x320.jpg 480w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2025\/03\/25084659_l-1000x667.jpg 1000w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2025\/03\/25084659_l-768x512.jpg 768w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2025\/03\/25084659_l-1536x1024.jpg 1536w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2025\/03\/25084659_l-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" 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class=\"wp-block-heading\">\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308bCRM\u306e\u57fa\u672c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">CRM\u306e\u5b9a\u7fa9\u3068\u5f79\u5272<\/h3>\n\n\n\n<p>CRM\uff08Customer Relationship Management\uff09\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7ba1\u7406\u3057\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u6226\u7565\u3092\u6307\u3057\u307e\u3059\u3002\u5358\u306a\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3001\u55dc\u597d\u60c5\u5831\u306a\u3069\u3092\u7d71\u5408\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">CRM\u5c0e\u5165\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>CRM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u3084\u58f2\u4e0a\u306e\u5b89\u5b9a\u5316\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3044\u304f\u3064\u304b\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 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class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<p>CRM\u3067\u306f\u3001\u9867\u5ba2\u3092\u5e74\u9f62\u3001\u6027\u5225\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u8208\u5473\u95a2\u5fc3\u306a\u3069\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u904e\u53bb\u306b\u8cfc\u5165\u3057\u305f\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306b\u57fa\u3065\u3044\u3066\u3001\u95a2\u9023\u5546\u54c1\u3084\u5272\u5f15\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u60c5\u5831\u3092\u30e1\u30fc\u30eb\u3084LINE\u306a\u3069\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3068\u3044\u3063\u305f\u3088\u3046\u306a\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.waca.or.jp\/knowledge\/57556\/\">\u4ee5\u524d\u306e\u8a18\u4e8b<\/a>\u3067\u3082\u304a\u4f1d\u3048\u3057\u305f\u901a\u308a\u3001LTV\u3068\u306fLife Time Value\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u306e\u7565\u3067\u3001\u9867\u5ba2\u306e\u751f\u6daf\u4fa1\u5024\u306e\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306eLTV\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u3092\u6d3b\u7528\u3057\u3066\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5b9a\u671f\u8cfc\u5165\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u8cfc\u5165\u983b\u5ea6\u306b\u5fdc\u3058\u3066\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u9577\u304f\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u308b\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 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