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class=\"wp-block-heading\">3.\u300c\u8cfc\u5165\u5f8c\u300d\u30d5\u30a7\u30fc\u30ba<\/h2>\n\n\n\n<p>\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u5f8c\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u3001\u300c\u8cfc\u5165\u5f8c\u300d\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u8cfc\u5165\u3092\u3057\u3066\u3082\u3089\u3046\u307e\u3067\u306f\u7a4d\u6975\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u306e\u306b\u3001\u8cfc\u5165\u3057\u305f\u5f8c\u306e\u304a\u5ba2\u69d8\u3092\u307b\u3063\u305f\u3089\u304b\u3057\u306b\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u4f01\u696d\u69d8\u3082\u3088\u304f\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u975e\u5e38\u306b\u3082\u3063\u305f\u3044\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u8cfc\u5165\u5f8c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u306f\u3001\u3044\u304b\u306b\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6c17\u306b\u5165\u3063\u3066\u3082\u3089\u3044\u3001\u9867\u5ba2\u306e\u751f\u6d3b\u306b\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u306b\u3057\u3066\u3044\u304f\u3001\u4f7f\u3044\u7d9a\u3051\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u3053\u3068\u3092\u76ee\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30f3\u30b0\u3092\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u8cfc\u5165\u3057\u3066\u3082\u3089\u3063\u305f\u3082\u306e\u3068\u306f\u5225\u306e\u5546\u54c1\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3084\u3001\u8cfc\u5165\u3057\u3066\u3082\u3089\u3063\u305f\u3082\u306e\u306b\u95a2\u9023\u3059\u308b\u4e0a\u4f4d\u5546\u54c1\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u306a\u3069\u306e\u6226\u7565\u3092\u8003\u3048\u3001\u4ee5\u524d\u306e\u8a18\u4e8b\uff08<a href=\"https:\/\/www.waca.or.jp\/knowledge\/57556\/\">https:\/\/www.waca.or.jp\/knowledge\/57556\/<\/a>\uff09\u3067\u3082\u89e3\u8aac\u3092\u3057\u305f\u300cLTV\u300d=Life Time Value\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d5\u30a7\u30fc\u30ba\u6bce\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3059\u308b<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u898b\u8fbc\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5185\u5bb9\u3092\u6700\u9069\u306a\u3082\u306e\u306b\u5909\u3048\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u6f5c\u5728\u30cb\u30fc\u30ba\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u3053\u3068\u3092\u4f1d\u3048\u3066\u3082\u300c\u62bc\u3057\u58f2\u308a\u3092\u3055\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3066\u898b\u8fbc\u9867\u5ba2\u306e\u5fc3\u304c\u96e2\u308c\u3066\u3044\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u300c\u7f8e\u5bb9\u6db2\u300d\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u306f\u7f8e\u5bb9\u6db2\u306e\u3053\u3068\u306f\u8a71\u3055\u306a\u3044\u65b9\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u306e\u898b\u8fbc\u9867\u5ba2\u306f\u300c\u7f8e\u5bb9\u6db2\u300d\u81ea\u4f53\u3092\u6c42\u3081\u3066\u3044\u308b\u8a33\u3067\u306f\u306a\u304f\u3001\u300c\u7dba\u9e97\u306b\u306a\u308a\u305f\u3044\u300d\u300c\u7570\u6027\u306b\u30e2\u30c6\u305f\u3044\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u3002\u3067\u3059\u306e\u3067\u3001\u300c\u7dba\u9e97\u306b\u306a\u308b\u305f\u3081\u306b\u306f\u904b\u52d5\u3082\u5927\u4e8b\u306a\u306e\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u304c\u304a\u3059\u3059\u3081\u300d\u3084\u300c\u7570\u6027\u306b\u30e2\u30c6\u308b\u305f\u3081\u306e\u6700\u65b0\u306e\u6d41\u884c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c8\u30ec\u30f3\u30c9\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u8a71\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7f8e\u5bb9\u6db2\u3068\u306f\u76f4\u63a5\u95a2\u4fc2\u306e\u306a\u3044\u3001\u304a\u5f79\u7acb\u3061\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u300c\u9855\u5728\u30cb\u30fc\u30ba\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u3053\u3068\u3092\u7684\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3044\u3064\u307e\u3067\u3082\u7f8e\u5bb9\u6db2\u3068\u306f\u76f4\u63a5\u95a2\u4fc2\u306e\u306a\u3044\u304a\u5f79\u7acb\u3061\u60c5\u5831\u3070\u304b\u308a\u4f1d\u3048\u3066\u3044\u3066\u3082\u3001\u8cfc\u5165\u691c\u8a0e\u3092\u3057\u3066\u3044\u308b\u898b\u8fbc\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u63d0\u4f9b\u306b\u306f\u306a\u3089\u305a\u3001\u691c\u8a0e\u304b\u3089\u5916\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u300c\u7f8e\u5bb9\u6db2\u306e\u6210\u5206\u306e\u8a73\u7d30\u8aac\u660e\u300d\u300c\u7f8e\u5bb9\u6db2\u306e\u7279\u5fb4\u300d\u300c\u4ed6\u793e\u306e\u7f8e\u5bb9\u6db2\u3068\u306e\u9055\u3044\u300d\u300c\u7f8e\u5bb9\u6db2\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u300d\u300c\u7f8e\u5bb9\u6db2\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304a\u5ba2\u69d8\u306e\u58f0\u300d\u300c\u7f8e\u5bb9\u6db2\u306e\u4fa1\u683c\u300d\u306a\u3069\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3057\u3063\u304b\u308a\u3068\u4f1d\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u8cfc\u5165\u306e\u80cc\u4e2d\u3092\u62bc\u3059\u3088\u3046\u306a\u3001\u671f\u9593\u9650\u5b9a\u3067\u306e\u7279\u5225\u5272\u5f15\u6848\u5185\u306a\u3069\u3092\u3059\u308b\u3053\u3068\u3082\u6709\u7528\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u8cfc\u5165\u5f8c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001\u7f8e\u5bb9\u6db2\u3092\u4f7f\u3044\u7d9a\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u306b\u3057\u307e\u3059\u306e\u3067\u3001\u4f8b\u3048\u3070\u300c\u3088\u308a\u7f8e\u5bb9\u6210\u5206\u304c\u6d78\u900f\u3057\u3084\u3059\u3044\u5857\u308a\u65b9\u300d\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u4ed6\u306b\u3082\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3092\u610f\u8b58\u3057\u3066\u300c\u7f8e\u5bb9\u6db2\u3092\u67d3\u307f\u8fbc\u307e\u305b\u3066\u4f7f\u3048\u308b\u30d1\u30c3\u30af\u30b7\u30fc\u30c8\u300d\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3001\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3092\u610f\u8b58\u3057\u3066\u300c\u3088\u308a\u6709\u52b9\u6210\u5206\u304c\u591a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