{"id":32792,"date":"2019-02-01T13:20:05","date_gmt":"2019-02-01T04:20:05","guid":{"rendered":"http:\/\/www.waca.associates\/jp\/knowledge\/?p=32792"},"modified":"2020-12-25T13:29:23","modified_gmt":"2020-12-25T04:29:23","slug":"%e3%82%a6%e3%82%a7%e3%83%96%e8%a7%a3%e6%9e%90%e5%a3%ab%e3%82%92%e6%82%a9%e3%81%be%e3%81%99kgi%e3%83%bbkpi%e3%83%90%e3%83%a9%e3%83%90%e3%83%a9%e7%8f%be%e8%b1%a1","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/knowledge\/32792\/","title":{"rendered":"\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u3092\u60a9\u307e\u3059KGI\u30fbKPI\u30d0\u30e9\u30d0\u30e9\u73fe\u8c61"},"content":{"rendered":"

\u3053\u3093\u306b\u3061\u306f\u3002\u96fb\u901a\u897f\u65e5\u672c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u30fb\u30d3\u30b8\u30cd\u30b9\u958b\u767a\u90e8\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u5ee3\u702c\u4e98\u3067\u3059\u3002<\/p>\n

\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u643a\u308f\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3044\u307e\u307e\u3067\u69d8\u3005\u306a\u6848\u4ef6\u3092\u62c5\u5f53\u3057\u3066\u307e\u3044\u308a\u307e\u3057\u305f\u304c\u3001\u306a\u305c\u304b\u3088\u304fKGI\u30fbKPI\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u308b\u4e8b\u8c61\u306b\u906d\u9047\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7686\u3055\u3093\u306f\u3069\u3046\u3067\u3057\u3087\u3046\uff1f<\/p>\n

\u76ee\u6a19\u9054\u6210\u306b\u306f\u6b20\u304b\u305b\u306a\u3044KGI\uff08Key Goal Indicator\uff09\u3068KPI\uff08Key Performance Indicator\uff09\u306e\u8a2d\u5b9a\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u30ad\u30c1\u30f3\u3068\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u6e80\u8db3\u3044\u304f\u7d50\u679c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3088\u306d\u3002<\/p>\n

\u4eca\u56de\u306f\u3001\u3053\u306e\u30d0\u30e9\u30d0\u30e9\u73fe\u8c61\u304c\u306a\u305c\u8d77\u3053\u308b\u306e\u304b\u3092\u8003\u3048\u3066\u305d\u306e\u89e3\u6c7a\u7b56\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u7686\u69d8\u306e\u65e5\u3005\u306e\u696d\u52d9\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3068\u601d\u3044\u8a18\u4e8b\u3092\u57f7\u7b46\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u306a\u305c\u3001KGI\u30fbKPI\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30b1\u30fc\u30b9\u3054\u3068\u306b\u8003\u5bdf\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n

\u76ee\u6a19\u306e\u8a2d\u5b9a\u304c\u30d5\u30a1\u30b8\u30fc\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/h2>\n

\u3053\u306e\u30b1\u30fc\u30b9\u306f\u3001KGI\u30fbKPI\u306e\u8a2d\u5b9a\u304c\u6c17\u6301\u3061\u512a\u5148\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u3066\u3001KGI\u3067\u3068\u306b\u304b\u304f\u58f2\u308a\u4e0a\u3052\u30fb\u8ca9\u58f2\u3092\u62e1\u5927\u3059\u308b\u2026\u2026\u3068\u304b\u3001KPI\u3067\u306f\u73fe\u72b6\u306e\u5de5\u7a0b\u3092\u6539\u5584\u3059\u308c\u3070\u8ca9\u4fc3\u52b9\u679c\u304c\u767a\u63ee\u3055\u308c\u308b\u306f\u305a\u3060\u2026\u2026\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5b57\u306e\u88cf\u4ed8\u3051\u3084\u6539\u5584\u52b9\u679c\u306e\u691c\u8a3c\u304c\u306a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3059\u3002<\/p>\n

KGI\u3082KPI\u3082\u5fc5\u305a\u5b9a\u91cf\u5316\u3067\u304d\u308b\u6307\u6a19\u306b\u3059\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u305d\u306e\u30b4\u30fc\u30eb\uff08KGI\uff09\u306f\u9054\u6210\u53ef\u80fd\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u305d\u306e\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u8a2d\u5b9a\u3055\u308c\u305fKPI\u306e\u76ee\u6a19\u6570\u5024\u306f\u306a\u306b\u304b\u3001\u3055\u3089\u306b\u3001KPI\u306e\u9054\u6210\u306fKGI\u306e\u9054\u6210\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u306e\u304b\u3001\u306a\u3069\u3092\u691c\u8a3c\u3057\u3066\u3044\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3088\u306d\u3002<\/p>\n

\u79c1\u306f\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306e\u30b9\u30bf\u30fc\u30c8\u3067KGI\u30fbKPI\u3092\u8003\u3048\u308b\u3068\u304d\u3001\u3088\u304f\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u4f7f\u3044\u307e\u3059\u3002<\/p>\n

\"\u30af\u30ea\u30c3\u30af\u578b\u3001\u6210\u679c\u578b\u5e83\u544a\u30e2\u30c7\u30eb\u306e\u5834\u5408\u306eKPI\u30c4\u30ea\u30fc\"<\/a>

\u5f15\u7528\u5143\uff1a\u3010\u6c7a\u5b9a\u7248\u3011\u30a2\u30d7\u30ea\u4e8b\u696d\u306eKPI\u30c4\u30ea\u30fc\uff01 | Growth Hack Journal<\/a><\/p><\/div>\n

\u203b\u4e0a\u8a18\u753b\u50cf\u306f\u516c\u958b\u5f53\u6642\u306b\u7121\u65ad\u5f15\u7528\u3057\u3066\u3057\u307e\u3063\u3066\u304a\u308a\u307e\u3057\u305f\u304c\u3001\u6539\u3081\u3066Repro\u3055\u307e\u306e\u8a31\u53ef\u3092\u5f97\u3066\u516c\u958b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/small><\/p>\n

\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u306e\u5834\u5408\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3068ARPU\u304c\u58f2\u4e0a\u3092\u69cb\u6210\u3057\u3066\u3044\u307e\u3059\u3002ARPU\u3092\u69cb\u6210\u3059\u308bKPI\u306f\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u6642\u306e\u5358\u4fa1\uff08CPC\uff09\u3068\u30af\u30ea\u30c3\u30af\u3059\u308b\u5272\u5408\uff08CTR\uff09\u306b\u5206\u89e3\u3067\u304d\u307e\u3059\uff08APPU \uff1d CPC \u00d7 CTR<\/strong>\uff09\u3002<\/p>\n

CTR\u306f\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6570\u3092\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u3067\u5272\u308b\u3053\u3068\u3067\u7b97\u51fa\u3057\u307e\u3059\uff08CTR \uff1d CLICK \u00f7 PV<\/strong>\uff09\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306b\u3001\u6700\u7d42\u76ee\u6a19\u306eKGI\u304b\u3089\u30d6\u30ec\u30a4\u30af\u30c0\u30a6\u30f3\u3057\u3066\u696d\u7e3e\u76ee\u6a19\u3067\u3042\u308bKPI\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u500b\u3005\u306eKPI\u3092\u7a4d\u307f\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u3067KGI\u3092\u9054\u6210\u3057\u305f\u308a\u3068\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u578b\u306e\u69cb\u9020\u3092\u66f8\u304d\u51fa\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001KPI\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30bb\u30af\u30b7\u30e7\u30f3\u3054\u3068\u306b\u76ee\u6a19\u3092\u7acb\u3066\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/h2>\n

\u7d44\u7e54\u304c\u6574\u7406\u3055\u308c\u3066\u5404\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u5206\u696d\u304c\u30cf\u30c3\u30ad\u30ea\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u3088\u304f\u51fa\u4f1a\u3046\u30b1\u30fc\u30b9\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u76ee\u6a19KPI\u3092\u7acb\u3066\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30de\u30b9\u5e83\u544a\u306e\u62c5\u5f53\u8005\u304c\u5e83\u544a\u3092KPI\u3068\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u62c5\u5f53\u8005\u304c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092KPI\u3068\u3057\u3001\u3055\u3089\u306b\u306f\u5546\u54c1\u62c5\u5f53\u30fb\u58f2\u308a\u5834\u62c5\u5f53\u3082\u305d\u308c\u305e\u308cKPI\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u3067\u306f\u3001\u58f2\u308a\u4e0a\u3052\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u884c\u3063\u3066\u3044\u308b\u4ed5\u4e8b\u304c\u5404\u90e8\u7f72\u3067\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u3066\u3001\u30b4\u30fc\u30eb\u3078\u3068\u305f\u3069\u308a\u7740\u3051\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3059\u3088\u306d\u3002<\/p>\n

\u306a\u305c\u3053\u3093\u306a\u73fe\u8c61\u304c\u8d77\u304d\u308b\u306e\u304b\u3068\u3044\u3048\u3070\u3001\u5206\u696d\u304c\u30cf\u30c3\u30ad\u30ea\u3057\u3066\u3044\u3066\u90e8\u7f72\u9593\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u8db3\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u3082\u305d\u3082\u306e\u4ed5\u7d44\u307f\u7684\u306b\u8a00\u3048\u3070\u3001KGI\u3068KPI\u304c\u660e\u78ba\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u3066\u3082\u3001\u305d\u308c\u304c\u90e8\u9580\u9593\u3067\u5171\u6709\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u539f\u56e0\u304c\u3042\u308b<\/strong>\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

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\u76ee\u6a19\u8a2d\u5b9a\u3092\u3059\u308b\u6642\u306b\u90e8\u7f72\u8996\u70b9<\/strong>\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u308c\u3067\u306f\u3046\u307e\u304f\u76ee\u6a19\u5171\u6709\u304c\u51fa\u6765\u307e\u305b\u3093\u3002\u9867\u5ba2\u8996\u70b9\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u76ee\u6a19\u306e\u5171\u6709\u304c\u53ef\u80fd\u3068\u306a\u308a\u5404\u90e8\u7f72\u304c\u9023\u643a\u3067\u304d\u308b<\/strong>\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

4P\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<\/h2>\n

\u6628\u4eca\u306e\u6025\u901f\u306a\u793e\u4f1a\u74b0\u5883\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u4f34\u3044\u3001\u5f93\u6765\u304b\u3089\u3088\u304f\u4f7f\u7528\u3055\u308c\u3066\u304d\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e4P\u3082\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u30024P\u3068\u306fProduct\uff08\u5546\u54c1\uff09Price\uff08\u4fa1\u683c\uff09Place\uff08\u6d41\u901a\uff09Promotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u306e\u982d\u6587\u5b57\u300cP\u300d\u3092\u63a1\u3063\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u5185\u5bb9\u304c\u5909\u308f\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\"4P\u306e\u5909\u5316\"<\/p>\n

\u4e0a\u8a18\u306e\u56f3\u3067\u793a\u3057\u305f\u3088\u3046\u306b\u3001\u305d\u308c\u305e\u308c\u306eP\u306f\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306e\u4e2d\u3067\u5909\u5316\u3057\u3001\u304b\u3064\u5bc6\u63a5\u306b\u7e4b\u304c\u308a\u3042\u3063\u3066\u3044\u307e\u3059\u3002\u57a3\u6839\u3092\u6255\u62ed\u3057\u3066\u8003\u3048\u306a\u3044\u3068\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3082\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308aKGI\u30fbKPI\u306e\u30d0\u30e9\u30d0\u30e9\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u30014P\u3082\u500b\u5225\u306b\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u540c\u6642\u306b\u8003\u3048\u3066\u3044\u304f<\/strong>\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n

KGI\u30fbKPI\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306b<\/h2>\n

\u3053\u308c\u307e\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u90e8\u7f72\u3054\u3068\u306b\u500b\u5225\u306e\u76ee\u6a19\u8a2d\u5b9a\u3067\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u30674P\u304c\u7e4b\u304c\u3063\u305f<\/strong>\u4eca\u3001\u74b0\u5883\u5909\u5316\u3092\u8e0f\u307e\u3048\u3066\u9867\u5ba2\u8996\u70b9\u304b\u3089\u898b\u305fKGI\u30fbKPI\u3092\u8a2d\u5b9a\u3057\u3001\u6226\u7565\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u90e8\u7f72\u3067\u5171\u6709\u3067\u304d\u308c\u3070\u3001\u7d71\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

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