{"id":32065,"date":"2018-12-11T11:32:03","date_gmt":"2018-12-11T02:32:03","guid":{"rendered":"http:\/\/www.waca.associates\/jp\/knowledge\/?p=32065"},"modified":"2021-01-29T13:34:08","modified_gmt":"2021-01-29T04:34:08","slug":"%e3%82%b3%e3%83%b3%e3%82%bb%e3%83%97%e3%83%88%e3%83%80%e3%82%a4%e3%82%a2%e3%82%b0%e3%83%a9%e3%83%a0%e5%85%a5%e9%96%80%e8%ac%9b%e5%ba%a7%e3%80%81%e9%96%8b%e5%82%ac%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/knowledge\/32065\/","title":{"rendered":"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\u3001\u958b\u50ac\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"

\u3054\u3081\u3093\u304f\u3060\u3055\u3044\u3002\u65b0\u6f5f\u306e\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u30de\u30b9\u30bf\u30fc\u3001\u30b3\u30b9\u30ae\u3067\u3059\u3002<\/p>\n

\u53bb\u308b11\u670830\u65e5\u3001\u5c90\u961c\u306e\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30b7\u30b9\u69d8\u3092\u4f1a\u5834\u306b\u3001\u300c\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\u300d\u3092\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u8b1b\u5ea7\u3068\u3057\u3066\u958b\u50ac\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u300c\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u300d\u306f2008\u5e74\u304b\u3089\u6e05\u6c34\u8aa0\u3055\u3093\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u30de\u30c3\u30d7\u3067\u3042\u308a\u3001\u9867\u5ba2\u5fd7\u5411\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30bd\u30c3\u30c9\u3067\u3059\u3002\u4e00\u6642\u671f\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u306e\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306b\u3082\u5165\u3063\u3066\u3044\u305f\u306e\u3067\u3054\u5b58\u77e5\u306e\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u73fe\u5728\u306f\u66f4\u306b\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306b\u3088\u3063\u3066\u5fb9\u5e95\u3057\u305f\u9867\u5ba2\u5fd7\u5411\u306e\u6226\u7565\u3092\u7acb\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u6709\u52b9\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u3093\u306a\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306e\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u3068\u3057\u3066\u3001\u300c\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306e\u53ef\u80fd\u6027\u3092\u5b9f\u611f\u3059\u308b\u3053\u3068\u300d\u3092\u91cd\u8996\u3057\u305f\u5165\u9580\u8b1b\u5ea7\u3068\u3044\u3046\u4f4d\u7f6e\u3065\u3051\u3067\u3001\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u8b1b\u5ea7\u306e\u8b1b\u5e2b\u3092\u52aa\u3081\u3066\u307e\u3044\u308a\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u305d\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p>\n

10\u4eba3\u30b0\u30eb\u30fc\u30d7\u306e\u6fc3\u3044\u6642\u9593\u306b<\/h2>\n

\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\"<\/p>\n

\n
\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\"<\/div>\n
\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\"<\/div>\n
\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\"<\/div>\n<\/div>\n

3\u30fb4\u4eba\u305a\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u304b\u308c\u3001\u300c\u30de\u30de\u5411\u3051\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u30c6\u30fc\u30de\u306b\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u3064\u304f\u308a\u307e\u3057\u305f\u3002\u51fa\u7523\u7d4c\u9a13\u306e\u3042\u308b\u53c2\u52a0\u8005\u304c1\u4eba\u3057\u304b\u3044\u306a\u304b\u3063\u305f\u305f\u3081\u300c\u30de\u30de\u300d\u3068\u3044\u3046\u9867\u5ba2\u50cf\u306b\u56db\u82e6\u516b\u82e6\u3057\u3066\u3044\u305f\u3082\u306e\u306e\u3001\u9006\u306b\u81ea\u8eab\u306e\u7d4c\u9a13\u304b\u3089\u306f\u5207\u308a\u96e2\u3057\u3066\u4fef\u77b0\u7684\u306b\u8003\u3048\u3089\u308c\u305f\u308a\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u540c\u3058\u3088\u3046\u306b\u62b1\u3048\u308b\u60a9\u307f\u3092\u60f3\u5b9a\u3057\u306a\u304c\u3089\u3001\u81ea\u7531\u306b\u8003\u3048\u3089\u308c\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n

\n
\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\uff08\u767a\u8868\uff09\"<\/div>\n
\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\uff08\u767a\u8868\uff09\"<\/div>\n
\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u5165\u9580\u8b1b\u5ea7\uff08\u767a\u8868\uff09\"<\/div>\n<\/div>\n

\u6700\u5f8c\u306f\u3064\u304f\u3063\u305f\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u30c1\u30fc\u30e0\u3054\u3068\u306b\u767a\u8868\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u884c\u3044\u307e\u3059\u3002\u65bd\u7b56\u307e\u3067\u306f\u884c\u304b\u306a\u304b\u3063\u305f\u306e\u3067\u30b9\u30c6\u30c3\u30d7\u306e\u59a5\u5f53\u6027\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u3069\u306e\u30c1\u30fc\u30e0\u3082\u4e00\u901a\u308a\u9867\u5ba2\u5fd7\u5411\u306e\u6226\u7565\u3092\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306b\u6b63\u89e3\u306f\u306a\u3044\u3068\u306f\u3044\u3048\u3001\u300c\u826f\u3044\u300d\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306f\u6d3b\u767a\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5148\u306b\u3042\u308a\u307e\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u5171\u6709\u3057\u3001\u5f15\u304d\u51fa\u3057\u3001\u7406\u60f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u30de\u30c3\u30d7\u3067\u3059\u304b\u3089\u3001\u4e00\u5ea6\u7d4c\u9a13\u3057\u305f\u3060\u3051\u3067\u306f\u8eab\u306b\u3064\u304d\u307e\u305b\u3093\u3002<\/p>\n

\u66f4\u306b\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306f\u5358\u306a\u308b\u624b\u6bb5\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5186\u6ed1\u306b\u3057\u306a\u304c\u3089\u3001\u9577\u671f\u7684\u306a\u30d3\u30b8\u30e7\u30f3\u3092\u8ffd\u6c42\u3057\u9867\u5ba2\u5fd7\u5411\u306e\u6587\u5316\u3092\u91b8\u6210\u3059\u308b\u305f\u3081\u306e\u3082\u306e<\/strong>\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u305c\u3072\u4eca\u5f8c\u3082\u4e00\u7dd2\u306b\u6df1\u3081\u306a\u304c\u3089\u3001\u305d\u3093\u306a\u7d44\u7e54\u3092\u652f\u63f4\u3057\u3066\u3044\u304f\u4ef2\u9593\u3092\u5897\u3084\u3057\u3066\u3044\u3051\u305f\u3089\u3068\u9858\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u7d50\u679c<\/h2>\n

\"\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\"<\/p>\n

\u2460\u697d\u3057\u304b\u3063\u305f \u2192 4.9<\/h4>\n

\u30ec\u30af\u30c1\u30e3\u30fc\u3088\u308a\u3082\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u558b\u3089\u3055\u308c\u308b\u6642\u9593\u304c\u82e6\u75db\u3068\u3044\u3046\u3053\u3068\u3082\u5341\u5206\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u697d\u3057\u3093\u3067\u3044\u305f\u3060\u3051\u3066\u4f55\u3088\u308a\u3067\u3059\u3002\u4eca\u5f8c\u3082\u7cbe\u9032\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n

\u2461\u30dc\u30ea\u30e5\u30fc\u30e0 \u2192 3.8<\/h4>\n

\u5c11\u306a\u3044\u3068\u611f\u3058\u305f\u65b9\u304c\u591a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u30ec\u30af\u30c1\u30e3\u30fc\u306e\u6642\u9593\u304c\u77ed\u304b\u3063\u305f\u3053\u3068\u306b\u8d77\u56e0\u3057\u3066\u3044\u308b\u306e\u304b\u306a\u3068\u601d\u3044\u307e\u3057\u305f\u3002\u3082\u3057\u304f\u306f\u6642\u9593\u304c\u8db3\u308a\u306a\u3044\u3068\u611f\u3058\u305f\u304b\u306e\u3069\u3061\u3089\u304b\u304b\u306a\u3068\u3002\u5f8c\u8005\u3068\u4eee\u5b9a\u3059\u308b\u3068\u3001\u6642\u9593\u306f\u3042\u308c\u3070\u826f\u3044\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u524d\u6e96\u5099\u3067\u30a4\u30f3\u30d7\u30c3\u30c8\u304c\u3042\u308b\u3068\u307e\u305f\u9055\u3063\u3066\u3044\u305f\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<\/p>\n

\u2462\u7406\u89e3\u3067\u304d\u305f \u2192 4.0<\/h4>\n

\u3053\u308c\u306f\u3082\u3063\u3068\u4f4e\u3044\u3068\u4eee\u5b9a\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u3067\u304d\u305f\uff0f\u3067\u304d\u306a\u3044 \u304c\u5206\u304b\u308c\u305f\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u7279\u306b\u7537\u6027\u9663\u304c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u80cc\u666f\u30fb\u4fa1\u5024\u89b3\uff09\u3092\u5171\u6709\u3057\u304d\u308c\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u8d77\u56e0\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3082\u611f\u3058\u307e\u3057\u305f\u3002\u3054\u81ea\u8eab\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u3084\u3063\u3066\u307f\u3066\u3044\u305f\u3060\u3051\u308b\u3068\u3001\u7406\u89e3\u304c\u6df1\u307e\u308a\u307e\u3059\u3002<\/p>\n

\u2463\u53c2\u8003\u306b\u306a\u3063\u305f \u2192 4.6<\/h4>\n

\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3001\u7279\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u3044\u3046\u6982\u5ff5\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u738b\u9053\u3092\u5730\u3067\u884c\u304f\u5f37\u529b\u306a\u8003\u3048\u65b9\u3067\u3059\u304c\u3001\u5b9f\u969b\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u306b\u5411\u304d\u5408\u308f\u3055\u308c\u308b\u306e\u3067\u3001\u3042\u308b\u610f\u5473\u656c\u9060\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u3067\u3059\u304c\u3001\u9867\u5ba2\u5fc3\u7406\u306b\u5411\u304d\u5408\u3063\u3066\u9867\u5ba2\u4e2d\u5fc3\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u56de\u3057\u3066\u3044\u3051\u305f\u3089\u3001\u4e16\u306e\u4e2d\u5909\u308f\u308b\u3068\u601d\u3046\u306e\u3067\u3059\u3088\u306d\u3002<\/p>\n

NPS \u306f 67 \u30dd\u30a4\u30f3\u30c8<\/h3>\n

\u4eca\u56de\u306e\u5165\u9580\u8b1b\u5ea7\u306f\u4eca\u307e\u3067\u306e\u5185\u5bb9\u3068\u306f\u5c11\u3057\u5909\u3048\u305f\u306e\u3067\u3001\u5f15\u304d\u7d9a\u304d NPS \u3092\u5b9a\u70b9\u89b3\u6e2c\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7406\u7531\u3092\u3044\u305f\u3060\u3044\u305f\u306e\u3067\u3001\u4eca\u5f8c\u306e\u8b1b\u5ea7\u306b\u76db\u308a\u8fbc\u307f\u306a\u304c\u3089\u3001\u5207\u78cb\u7422\u78e8\u3067\u304d\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u76ee\u6307\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

    \n
  • \u30b0\u30eb\u30fc\u30d7\u3067\u3067\u304d\u308b<\/strong>\u3053\u3068\u304c\u30e1\u30ea\u30c3\u30c8<\/li>\n
  • \u6570\u5b57\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u8996\u70b9\u306b\u7acb\u3063\u305f\u5206\u6790\u304c\u3067\u304d\u308b<\/strong>\u305f\u3081<\/li>\n
  • \u30a6\u30a7\u30d6\u89e3\u6790\u3092\u5b66\u3076\u4eba\u306b\u9650\u3089\u305a\u7d4c\u55b6\u8005\u306e\u65b9\u3005\u306b\u77e5\u3063\u3066\u3044\u305f\u3060\u304d\u5b9f\u8df5\u3057\u3066\u3044\u304d\u305f\u3044<\/strong>\uff08\u30db\u30ef\u30a4\u30c8\u306a\u4f01\u696d\u304c\u5897\u3048\u308b\u306e\u306a\u3089\u25ce\uff09<\/li>\n
  • \u4e8b\u524d\u306e\u4e88\u7fd2<\/strong>\u3068\u304b\u3092\u3057\u3066\u304b\u3089\u8b1b\u5ea7\u306b\u81e8\u3081\u308c\u3070\u3088\u308a\u826f\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/li>\n
  • \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3082\u826f\u3044\u3067\u3059\u304c\u3001\u884c\u52d5\u3060\u3051\u3067\u306f\u306a\u304f\u5fc3\u7406\u306e\u9762\u304b\u30892\u8ef8\u3067\u8003\u3048\u308b<\/strong>\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3082\u4f7f\u3044\u3053\u306a\u305b\u308b\u3068\u3088\u308a\u9867\u5ba2\u8996\u70b9\u3067\u65bd\u7b56\u304c\u3067\u304d\u305d\u3046<\/strong>\u3060\u3068\u611f\u3058\u305f\u304b\u3089\u3002<\/li>\n
  • \u3057\u3063\u304b\u308a\u7406\u89e3\u3067\u304d\u308c\u3070\u8a66\u3057\u3066\u3044\u3063\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u611f\u3058\u307e\u3059\u3002\u3042\u308b\u7a0b\u5ea6\u7d4c\u9a13\u3057\u306a\u3044\u3068\u9593\u9055\u3063\u305f\u3084\u308a\u65b9\u3092\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082<\/strong>\u3002<\/li>\n
  • \u30a6\u30a7\u30d6\u306a\u3093\u3066\u6240\u8a6e\u904e\u53bb\u30ed\u30b0<\/strong>\u3060\u304b\u3089<\/li>\n
  • \u7406\u8a70\u3081\u3060\u3051\u3067\u306f\u672c\u8cea\u304c\u898b\u3048\u306a\u3044\u3053\u3068\u304c\u4f53\u611f\u3067\u304d\u308b<\/strong>\u304b\u3089<\/li>\n<\/ul>\n

    \u4eca\u56de\u306f\u5165\u9580\u8b1b\u5ea7\u3067\u3057\u305f\u304c\u3001\u904e\u53bb\u306b\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u63cf\u3044\u305f\u3053\u3068\u306e\u3042\u308b\u65b9\u306b\u3082\u3001\u77e5\u3063\u3066\u304a\u3044\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306f\u63d0\u6848\u624b\u6bb5\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/h2>\n

    \u300c\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u63d0\u6848\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u300d\u3068\u3044\u3046\u8a8d\u8b58\u3092\u6301\u305f\u308c\u3066\u3044\u305f\u3089\u3001\u305d\u308c\u306f\u5927\u304d\u306a\u9593\u9055\u3044\u3067\u3059\u3002\u300c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u300d\u3067\u3082\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002<\/p>\n

    \u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u7acb\u5834\u3067\u95a2\u308f\u308b\u306e\u306a\u3089\u3001\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30bf\u30fc\u3067\u3042\u3089\u306d\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3059\u3079\u3066\u306e\u7b54\u3048\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u601d\u3044\u3092\u5f15\u304d\u51fa\u3057\u3001\u8a00\u8a9e\u5316\u3057\u3001\u6574\u7406\u3057\u3066\u56f3\u306b\u843d\u3068\u3057\u8fbc\u3080\u306e\u304c\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3067\u3059\u3002\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u601d\u60d1\u304c\u5165\u3063\u3066\u3057\u307e\u3046\u306e\u306f\u9069\u5207\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

    \u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306f\u63cf\u3044\u3066\u7d42\u308f\u308a\u306b\u3057\u306a\u3044<\/h3>\n

    \u624b\u6bb5\u304c\u76ee\u7684\u5316\u3057\u306a\u3044\u3088\u3046\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u63cf\u3044\u305f\u304b\u3089\u306b\u306f\u30b3\u30df\u30c3\u30c8\u3057\u307e\u3057\u3087\u3046<\/strong>\u3002<\/p>\n

    \u90e8\u9580\u3084\u5f79\u5272\u3054\u3068\u306e\u76ee\u6a19\u8a2d\u5b9a\u3084\u65bd\u7b56\u3078\u843d\u3068\u3057\u8fbc\u307f\u3001\u30c7\u30fc\u30bf\u3084\u8abf\u67fb\u3067\u691c\u8a3c\u3057\u898b\u76f4\u3057\u306a\u304c\u3089\u3001\u5168\u793e\u7684\u306a\u65b9\u91dd\u3068\u3057\u3066\u7d44\u7e54\u306b\u5553\u8499\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5168\u4f53\u7684\u306a\u65bd\u7b56\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u304b\u3089\u90e8\u7f72\u30fb\u4eba\u30fb\u65bd\u7b56\u306e\u8a55\u4fa1\u307e\u3067\u884c\u3044\u3001\u9867\u5ba2\u7406\u89e3\u3068\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u63a8\u9032\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff08\u3053\u308c\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5206\u91ce\u306b\u306a\u308b\u306e\u3067\u3001\u307e\u305f\u5225\u9014\u77e5\u898b\u3092\u307e\u3068\u3081\u3066\u304a\u304d\u307e\u3059\uff09\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u95a2\u3057\u3066\u306f\u79c1\u3082\u73fe\u5728\u5b9f\u8df5\u4e2d\u306e\u305f\u3081\uff09\u3002<\/p>\n

    \u30b3\u30f3\u30bb\u30d7\u30c8\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3001\u77e5\u898b\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u95a2\u4fc2\u8005\u304c\u5909\u308f\u3063\u3066\u3082\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u5468\u77e5\u3067\u304d\u307e\u3059\u3002\u4e00\u5ea6\u63cf\u3044\u305f\u3082\u306e\u3092\u5b8c\u6210\u7248\u3068\u305b\u305a\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u898b\u76f4\u3057\u30fb\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

    \u77ed\u671f\u7684\u306a\u5229\u76ca\u3092\u6c42\u3081\u308b\u4f01\u696d\u306b\u306f\u5411\u304b\u306a\u3044<\/h3>\n

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    \u3067\u3059\u304b\u3089\u3001\u77ed\u671f\u7684\u306a\u5229\u76ca\u3092\u6c42\u3081\u308b\u4f01\u696d\u3084\u3001\u5909\u9769\u3092\u6050\u308c\u308b\u7d44\u7e54\u3001\u30d2\u30a8\u30e9\u30eb\u30ad\u30fc\uff08\u30d4\u30e9\u30df\u30c3\u30c9\uff09\u578b\u306e\u6839\u5f37\u3044\u30c1\u30fc\u30e0\u306b\u3082\u5411\u3044\u3066\u3044\u307e\u305b\u3093\u3002\u300c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u793e\u5185\u306e\u8aac\u5f97\u306b\u4fbf\u5229\u305d\u3046\u3060\u304b\u3089\u4f7f\u3044\u305f\u3044\u300d\u3068\u3044\u3046\u5229\u5df1\u7684\u306a\u624b\u6bb5\u3068\u3057\u3066\u3082\u63a8\u5968\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

    “\u4e8b\u696d\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u3092\u4f5c\u308a\u51fa\u3057\u3066\u7dad\u6301\u3059\u308b\u3053\u3068\u3060”<\/h3>\n

    \u30d4\u30fc\u30bf\u30fc\u30fb\u30c9\u30e9\u30c3\u30ab\u30fc\u306f\u3001\u81ea\u8457 Marketing and Innovation produce results \u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u4f1d\u3048\u3066\u3044\u307e\u3059\uff08\u629c\u7c8b\uff09\u3002<\/p>\n

    Because the purpose of business is to create a customer, the business enterprise has two\u2013and only two\u2013basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.<\/p>\n

    \uff08\u548c\u8a33\uff09\u4e8b\u696d\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u3092\u4f5c\u308a\u51fa\u3057\u3066\u7dad\u6301\u3059\u308b\u3053\u3068\u3060\u3002\u4f01\u696d\u306b\u306f2\u3064\u306e\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u304c\u3042\u308b\u3002\u3059\u306a\u308f\u3061\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\u3002\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u306e\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u305d\u308c\u4ee5\u5916\u306f\u3059\u3079\u3066\u30b3\u30b9\u30c8\u3067\u3057\u304b\u306a\u3044\u3002<\/p><\/blockquote>\n

    \u6df1\u6398\u308a\u3059\u308b\u3068\u9577\u304f\u306a\u308b\u306e\u3067\u90e8\u5206\u5f15\u7528\u306b\u7559\u3081\u307e\u3059\u304c\u3001\u300c\u4e8b\u696d\u306e\u76ee\u7684\u306f\u9867\u5ba2\u3092\u4f5c\u308a\u51fa\u3057\u3066\u7dad\u6301\u3059\u308b\u3053\u3068\u300d<\/strong>\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u672c\u8cea\u3060\u3068\u3044\u3046\u306e\u306f\u9837\u3051\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u69d8\u3005\u306a\u89e3\u91c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u304a\u5ba2\u69d8\u304c\u5b58\u5728\u3057\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3082\u3042\u308a\u5f97\u307e\u305b\u3093\u3002<\/p>\n

    \u305a\u3063\u3068\u300c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u3064\u304f\u3063\u305f\u3060\u3051\u3067\u306f\u58f2\u308c\u306a\u3044\u300d\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u8fd1\u5e74\u3001\u305d\u308c\u304c\u672c\u683c\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a00\u8449\u306b\u306f\u300c\u4f01\u696d\u90fd\u5408\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3070\u304b\u308a\u3064\u304f\u3089\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u624b\u6bb5\u304c\u76ee\u7684\u5316\u3057\u3066\u3044\u305f\u80cc\u666f\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30c9\u30e9\u30c3\u30ab\u30fc\u306e\u8a00\u8449\u3092\u501f\u308a\u308c\u3070\u3001\u3053\u308c\u306f\u30b3\u30b9\u30c8\u306b\u3057\u304b\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3067\u3082\u8a66\u884c\u932f\u8aa4\u3092\u7d9a\u3051\u3066\u3044\u308b\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u672c\u8cea\u306b\u7acb\u3061\u8fd4\u308c\u3070\u3001\u9867\u5ba2\u5fd7\u5411\u3053\u305d\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u9375\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

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