{"id":27499,"date":"2018-01-15T11:37:49","date_gmt":"2018-01-15T02:37:49","guid":{"rendered":"http:\/\/www.waca.associates\/jp\/knowledge\/?p=27499"},"modified":"2021-01-29T14:43:05","modified_gmt":"2021-01-29T05:43:05","slug":"%e3%80%88%e9%80%9a%e8%b2%a9%e3%82%b5%e3%82%a4%e3%83%88%e6%94%b9%e5%96%84%e4%ba%8b%e4%be%8b%e3%80%89%e7%8f%be%e7%8a%b6%e6%8a%8a%e6%8f%a1%e3%81%a8%e5%95%8f%e9%a1%8c%e7%82%b9%e3%81%ae%e6%95%b4%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/knowledge\/27499\/","title":{"rendered":"\u3008\u901a\u8ca9\u30b5\u30a4\u30c8\u6539\u5584\u4e8b\u4f8b\u30fb\u524d\u7de8\u3009\u73fe\u72b6\u628a\u63e1\u3068\u554f\u984c\u70b9\u306e\u6574\u7406\uff5eKPI\u8a2d\u5b9a\uff5e"},"content":{"rendered":"<p><a href=\"http:\/\/www.monoir.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-full wp-image-27505 alignright\" src=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image5.png\" alt=\"\" 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\/><\/a>\u306f\u3058\u3081\u307e\u3057\u3066\u3001\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u30de\u30b9\u30bf\u30fc\u306e\u65e5\u6bd4\u91ce\u3068\u7533\u3057\u307e\u3059\u3002\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u306e\u4e3b\u306a\u696d\u52d9\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30dd\u30fc\u30c8\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306e\u30bb\u30df\u30ca\u30fc\u8b1b\u5e2b\u3092\u3057\u3066\u304a\u308a\u3001\u4e2d\u5c0f\u4f01\u696d\u3092\u4e2d\u5fc3\u306b\u8ca9\u58f2\u4fc3\u9032\u3092\u306f\u3058\u3081\u696d\u52d9\u6539\u5584\u306e\u305f\u3081\u306e\u63d0\u6848\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u79c1\u304c\u30b3\u30f3\u30b5\u30eb\u30b5\u30dd\u30fc\u30c8\u3092\u3057\u305fEC\u30b5\u30a4\u30c8\u300c<a 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id=\"attachment_27504\" style=\"width: 486px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-27504\" class=\"size-full wp-image-27504\" src=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image4.png\" alt=\"\" width=\"476\" height=\"324\" srcset=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image4.png 476w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image4-320x218.png 320w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><p id=\"caption-attachment-27504\" class=\"wp-caption-text\">\uff08\u56f3\u88681\uff09\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4P<\/p><\/div>\n<p>\u4e00\u756a\u306e\u5f37\u307f\u306f\u4fa1\u683c\u30fbPrice\u3067\u3057\u305f\u3002\u4e00\u822c\u306e\u8def\u9762\u5e97\u306a\u3069\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u4fa1\u683c\u306e\u7d04\u534a\u984d\u7a0b\u5ea6\u3067\u3001\u4e2d\u5fc3\u4fa1\u683c\u5e2f\u306f15,000\u5186\u304b\u308925,000\u5186\u3002\u5546\u54c1\u81ea\u4f53\u3082\u5e02\u8ca9\u306e\u3082\u306e\u3068\u307e\u3063\u305f\u304f\u905c\u8272\u306a\u304f\u3001\u9ad8\u3044\u54c1\u8cea\u3068\u30c7\u30b6\u30a4\u30f3\u6027\u3092\u5099\u3048\u305f\u5546\u54c1\u3092\u6271\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3046\u4e00\u3064\u306e\u5f37\u307f\u306f\u6d41\u901a\u30fbPlace\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u4ed5\u5165\u308c\u30c1\u30e3\u30cd\u30eb\u3092\u78ba\u4fdd\u3057\u3066\u304a\u308a\u3001\u8c4a\u5bcc\u306a\u54c1\u63c3\u3048\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u3002\u30c7\u30b6\u30a4\u30f3\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306f\u5e38\u6642150\u70b9\u4ee5\u4e0a\u3067\u3001\u5973\u6027\u5411\u3051\u5546\u54c1\u306f100\u70b9\u4ee5\u4e0a\u3001\u7537\u6027\u5411\u3051\u306b\u308250\u70b9\u4ee5\u4e0a\u3002\u81ea\u5206\u306b\u5408\u3063\u305f\u304a\u6c17\u306b\u5165\u308a\u306e\u55aa\u670d\u30fb\u30d6\u30e9\u30c3\u30af\u30d5\u30a9\u30fc\u30de\u30eb\u304c\u5fc5\u305a\u898b\u3064\u304b\u308b\u3068\u3044\u3046\u3082\u306e\u3002<\/p>\n<p>\u7af6\u5408\u30b5\u30a4\u30c8\u3068\u3057\u3066\u306f\u300c<a href=\"https:\/\/www.rakuten.ne.jp\/gold\/ashblond\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30c3\u30c9\u30eb\u30fc\u30b8\u30e5<\/a>\u300d\u300c<a href=\"https:\/\/www.rakuten.ne.jp\/gold\/sutekitaiken\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7d20\u6575\u4f53\u9a13<\/a>\u300d\u300c<a href=\"https:\/\/www.aoki-style.com\/item\/index\/ladies\/formal\" target=\"_blank\" rel=\"noopener noreferrer\">AOKI<\/a>\u300d\u300c<a href=\"http:\/\/www.tisse.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">TISSE<\/a>\u300d\u306a\u3069\u3067\u3001\u3053\u308c\u3089\u306e\u30b5\u30a4\u30c8\u3068\u6bd4\u3079\u3066\u3082\u5546\u54c1\u30a2\u30a4\u30c6\u30e0\u6570\u306f\u5727\u5012\u7684\u306b\u591a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h2>\u30b5\u30a4\u30c8\u306e\u73fe\u72b6\u628a\u63e1\u3068\u6574\u7406<\/h2>\n<p>\u300cMONOIR\uff08\u30e2\u30ce\u30ef\u30fc\u30eb\uff09\u300d\u306e\u30b5\u30a4\u30c8\u7acb\u3061\u4e0a\u3052\u306f2014\u5e74\u306e7\u6708\u3002\u305d\u3057\u3066\u4e8b\u696d\u6539\u5584\u306e\u30b5\u30dd\u30fc\u30c8\u4f9d\u983c\u306e\u8a71\u3092\u3044\u305f\u3060\u3044\u305f\u306e\u306f2015\u5e74\u306e4\u6708\u9803\u3001\u4e8b\u696d\u30b9\u30bf\u30fc\u30c8\u3088\u308a10\u30f6\u6708\u307b\u3069\u7d4c\u3063\u305f\u9803\u3067\u3057\u305f\u3002\u4f9d\u983c\u5185\u5bb9\u3068\u3057\u3066\u306f\u3001\u306a\u304b\u306a\u304b\u76ee\u6a19\u3069\u304a\u308a\u58f2\u4e0a\u3052\u304c\u4e0a\u304c\u3089\u306a\u3044\u3001\u58f2\u4e0a\u3052\u78ba\u4fdd\u304c\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u53ce\u76ca\u304c\u3068\u308c\u306a\u3044\u3002\u73fe\u72b6\u306e\u554f\u984c\u70b9\u306e\u6307\u6458\u3068\u58f2\u4e0a\u3052\u6539\u5584\u306e\u305f\u3081\u306e\u65b9\u5411\u6027\u3092\u793a\u3057\u3066\u307b\u3057\u3044\u3068\u3044\u3046\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n<p>\u4e8b\u696d\u30b9\u30bf\u30fc\u30c8\u304b\u3089\u3053\u308c\u307e\u3067\u306e10\u30f6\u6708\u9593\u306e\u53ce\u652f\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3001\u58f2\u4e0a\u3052\u304b\u3089\u5546\u54c1\u539f\u4fa1\u306e\u307b\u304b\u5e83\u544a\u8cbb\u3001\u914d\u9001\u8cbb\u3001\u5009\u5eab\u8cbb\u7b49\u3001\u5916\u6ce8\u8cbb\u3092\u9664\u3044\u305f\u7c97\u5229\u306f\u6570\u5341\u4e07\u5186\u307b\u3069\u3001\u7c97\u5229\u81ea\u4f53\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u3063\u3066\u3044\u308b\u6708\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u5f53\u521d\u306e\u4e8b\u696d\u8a08\u753b\u66f8\u3082\u78ba\u8a8d\u3055\u305b\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u304c\u3001\u6839\u62e0\u304c\u3084\u3084\u4e4f\u3057\u304f\u3001\u304b\u306a\u308a\u304a\u304a\u3056\u3063\u3071\u306a\u5185\u5bb9\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u307e\u305a\u53d6\u308a\u304b\u304b\u3063\u305f\u3053\u3068\u306f\u3001\u4e8b\u696d\u8a08\u753b\u3092\u518d\u5ea6\u898b\u76f4\u3057\u3001\u73fe\u72b6\u306b\u5373\u3057\u305f\u3082\u306e\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3002\u8a73\u7d30\u306a\u53ce\u652f\u304c\u308f\u304b\u308b\u3088\u3046\u652f\u51fa\u9805\u76ee\u3082\u7d30\u304b\u304f\u62bd\u51fa\u3057\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3053\u3067\u53c2\u8003\u306b\u3057\u305f\u306e\u304c\u3001\u4e0a\u7d1a\u30a6\u30a7\u30d6\u89e3\u58eb\u306e\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u66f8\u3067\u3059\u3002\u3053\u306e\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u66f8\u306b\u4e8b\u696dPL\uff08\u640d\u76ca\u8a08\u7b97\u66f8\uff09\u3092\u52a0\u3048\u305f\u300c\u30e2\u30ce\u30ef\u30fc\u30eb\u300dEC\u30b5\u30a4\u30c8\u4e8b\u696d\u8a08\u753b\u66f8\u3092\uff08\u56f3\u88682\uff09\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u66f8\u306f\u5c06\u6765\u8996\u70b9\u306e 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src=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image3-1000x775.png\" alt=\"\" width=\"1000\" height=\"775\" srcset=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image3-1000x775.png 1000w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image3-480x372.png 480w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image3-768x595.png 768w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image3-320x248.png 320w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image3.png 1032w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-27503\" 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class=\"wp-caption-text\">\uff08\u56f3\u88683\uff09\u300c\u55aa\u670d\u30fb\u30d6\u30e9\u30c3\u30af\u30d5\u30a9\u30fc\u30de\u30eb\u30fb\u793c\u670d\u300d\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/p><\/div>\n<p>\u307e\u305f\u3001KPI\u304cCPO\uff08\u56f3\u88684\u300cCPO\u30fbCPR\u30fbCPA\u6307\u6a19\u300d\u53c2\u7167\uff09\u3067\u8a2d\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u3082\u4eca\u5f8c\u306e\u7ba1\u7406\u4e0a\u306e\u554f\u984c\u3068\u3057\u3066\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_27501\" style=\"width: 603px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-27501\" class=\"size-full wp-image-27501\" src=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image1.png\" alt=\"\" width=\"593\" height=\"203\" srcset=\"https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image1.png 593w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image1-480x164.png 480w, https:\/\/www.waca.or.jp\/knowledge\/wp-content\/uploads\/2018\/01\/1801hbn_image1-320x110.png 320w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><p id=\"caption-attachment-27501\" class=\"wp-caption-text\">\uff08\u56f3\u88684\uff09CPO\u30fbCPR\u30fbCPA\u6307\u6a19<\/p><\/div>\n<p>\u901a\u8ca9\u4e8b\u696d\u306e\u5834\u5408\u3001KPI\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u306e\u304cCPO\u30fbCPR\u30fbCPA\u306a\u3069\u3067\u3059\u304c\u3001\u4eca\u56de\u306e\u5834\u5408KPI\u3092\u6295\u8cc7\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u306e\u58f2\u4e0a\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u8868\u3059\u3001ROAS\uff08Return on Advertising 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href=\"https:\/\/www.waca.or.jp\/knowledge\/column\/27510\/\">\u6b21\u56de\u306f\u3001\u5177\u4f53\u7684\u306b\u5b9f\u65bd\u3057\u305f\u65bd\u7b56<\/a>\u306b\u3064\u3044\u3066\u5831\u544a\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u306f\u3058\u3081\u307e\u3057\u3066\u3001\u30a6\u30a7\u30d6\u89e3\u6790\u58eb\u30de\u30b9\u30bf\u30fc\u306e\u65e5\u6bd4\u91ce\u3068\u7533\u3057\u307e\u3059\u3002\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059\u3002 \u73fe\u5728\u306e\u4e3b\u306a\u696d\u52d9\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30dd\u30fc\u30c8\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306e\u30bb\u30df\u30ca\u30fc\u8b1b\u5e2b\u3092\u3057\u3066\u304a\u308a\u3001\u4e2d\u5c0f\u4f01\u696d\u3092\u4e2d\u5fc3 [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":27524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[69,541,543],"tags":[187,562,230],"_links":{"self":[{"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/posts\/27499"}],"collection":[{"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/comments?post=27499"}],"version-history":[{"count":1,"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/posts\/27499\/revisions"}],"predecessor-version":[{"id":54877,"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/posts\/27499\/revisions\/54877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/media\/27524"}],"wp:attachment":[{"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/media?parent=27499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/categories?post=27499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waca.or.jp\/knowledge\/wp-json\/wp\/v2\/tags?post=27499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}