[su_tabs][su_tab title=”Leaning Outcome” disabled=”no” anchor=”” url=”” target=”blank” class=””]<\/p>\n
- \n
- Understand Web Analytics Techniques<\/li>\n
- Master Google Analytics Operations<\/li>\n
- Improve User Experience on Your Website<\/li>\n
- Increase Online and Offline Conversion<\/li>\n
- Recommend Solutions from Web Data Insights<\/li>\n
- Prepares you to take Google Analytics & Associate Web Analytics Certifications[\/su_tab][su_tab title=”Day1 Topics” disabled=”no” anchor=”” url=”” target=”blank” class=””]<\/span><\/li>\n<\/ul>\n
Day 1 – \u00a0GOOGLE ANALYTIC ESSENTIALS<\/h2>\n
Introduction to Web Analytics<\/span><\/h2>\n
\n- \n
- The Digital World<\/li>\n
- Web Analytics The Framework<\/li>\n
- Google Analytics The Tool<\/li>\n
- What is Web Analytics<\/li>\n
- PDCA Continuous Improvement<\/li>\n<\/ul>\n<\/div>\n
How Google Analytics Works<\/span><\/h2>\n
\n- \n
- Google Analytics Platform<\/li>\n
- Google Essential Terminology<\/li>\n
- Setup and Manage Accounts<\/li>\n
- Setting Up Filters<\/li>\n
- Setting Up Goals<\/li>\n
- Lab Practical<\/li>\n<\/ul>\n<\/div>\n
Google Analytics Data Collection<\/span><\/h2>\n
\n- \n
- Data Collection Overview<\/li>\n
- Tracking Code Implementation<\/li>\n
- Setup Event Tracking<\/li>\n
- Setup Campaign UTM Tagging<\/li>\n
- Users, Sessions and Interactions<\/li>\n
- Lab Practical<\/li>\n
- Class Exercise \u2013 Calculating Session Duration<\/li>\n<\/ul>\n<\/div>\n
How to Navigate Google Analytics Reports<\/span><\/h2>\n
\n- \n
- Navigate Report Overview<\/li>\n
- Navigate Audience Report<\/li>\n
- Navigate Acquisition Report<\/li>\n
- Navigate Adwords Report<\/li>\n
- Navigate Behaviour Report<\/li>\n
- Navigate Conversion Report<\/li>\n
- Lab Practical<\/li>\n<\/ul>\n<\/div>\n
[\/su_tab]
\n[su_tab title=”Day2 Topics” disabled=”no” anchor=”” url=”” target=”blank” class=””]<\/p>\nDay 2 – WEB ANALYTICS ESSENTIALS<\/h2>\n
Why Business Analysis<\/h2>\n
\n- \n
- The 3C Marketing Framework<\/li>\n
- What is Communication Design<\/li>\n
- Learn about Customer Journey<\/li>\n
- Macro and Micro Tools<\/li>\n<\/ul>\n<\/div>\n
KPI and Planning<\/h2>\n
\n- \n
- What is KPI, KGI, KSF<\/li>\n
- Four Types of Website KPI<\/li>\n
- Macro and Micro Conversion<\/li>\n
- Case Study<\/li>\n<\/ul>\n<\/div>\n
Designing a Blueprint<\/h2>\n
\n- \n
- Design A Measuring Plan<\/li>\n
- \u200bDesign A Infrastructure Plan<\/li>\n
- Understand Log File Analytics Platform<\/li>\n
- Understand Packet Sniffing Analytics Platform<\/li>\n
- Understand Page Tagging Analytics Platform<\/li>\n
- Data Collection Problem<\/li>\n
- Create and Implement a Blueprint<\/li>\n<\/ul>\n<\/div>\n
Analyzing Trends<\/h2>\n
\n- \n
- Qualitative Analysis<\/li>\n
- Segmentation and Context<\/li>\n
- Google Advanced Segment<\/li>\n
- Google Secondary Dimensions<\/li>\n
- Web Server Log Files<\/li>\n
- Web Server Status Codes<\/li>\n
- Class exercise \u2013 Analysing Metrics<\/li>\n<\/ul>\n<\/div>\n
Analyzing Traffic or Referrers<\/h2>\n
\n- \n
- Why Traffic is important<\/li>\n
- Basic Search Engine Optimization – SEO<\/li>\n
- Basic Pay Per Click – Google Adwords<\/li>\n
- Social, Email and Referrer<\/li>\n
- Class Exercise \u2013 Ad Effectiveness<\/li>\n<\/ul>\n<\/div>\n
Analyzing Content<\/h2>\n
\n- \n
- Why Content is Important<\/li>\n
- Funnel Strategy and KPI<\/li>\n
- Landing Page Optimization (LPO) A\/B testing<\/li>\n
- Entry Form Optimization (EFO)<\/li>\n
- Case Study<\/li>\n
- Class Exercise – Bounce rate and exit rate<\/li>\n<\/ul>\n<\/div>\n
Report and Dashboard<\/h2>\n
\n- \n
- Good Web Analytics Reporting<\/li>\n
- Effective Report Writing<\/li>\n
- Develop Logic in Reporting<\/li>\n
- Google Report Sampling<\/li>\n
- Google Custom Report<\/li>\n
- Google Dashboard \/ Data Studio[\/su_tab][\/su_tabs]<\/li>\n<\/ul>\n<\/div>\n
<\/p>\n
Trainer’s Profile<\/h3>\n
![\"mikelim\"](\"https:\/\/www.waca.associates\/en\/wp-content\/uploads\/2018\/02\/mike_lim-150x150.jpg\")
\nMike Lim\u00a0(WACA Certified Web Analytics Master)
\n<\/b>Mike is proficient in than 100 web and social media analytic tool worldwide.He is a firm believer of Social Sales \u2013 A streamlined process of driving sales from Social Media. He is focused on delivering tangible value (Sales) to his clients and making his service a sustainable one for his clients. He has never stopped learning since he graduated with an Engineering Degree, bagging another Diploma in Technopreneurship.<\/p>\nVenue<\/h3>\n
Koding Next Kemayoran
\nJl. Trembesi, Kota Tua, Pademangan Tim., Pademangan, Kota Jkt Utara, Daerah Khusus Ibukota Jakarta 14410, Indonesia<\/p>\n[su_gmap address=”Koding Next Kemayoran”]<\/p>\n","protected":false},"excerpt":{"rendered":"Date:\u00a031st Mar. & 1st Apr. (2 Days)\r\nTime: 9am-5pm\r\nVenue: Koding Next\r\nJl. Trembesi, Kota Tua, Pademangan Tim., Pademangan, Kota Jkt Utara, Daerah Khusus Ibukota Jakarta 14410, Indonesia","protected":false},"featured_media":332,"template":"","meta":[],"product_cat":[45,100],"product_tag":[],"class_list":{"0":"post-323","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-bootcamp","7":"product_cat-courses","9":"first","10":"outofstock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/product\/323"}],"collection":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media\/332"}],"wp:attachment":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/product_cat?post=323"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/product_tag?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}