{"id":88,"date":"2017-12-25T12:16:32","date_gmt":"2017-12-25T03:16:32","guid":{"rendered":"https:\/\/www.waca.associates\/en\/?p=88"},"modified":"2018-03-13T11:38:21","modified_gmt":"2018-03-13T02:38:21","slug":"2-how-to-start-corporate-twitter-analysis-for-free","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/en\/web_marketing\/2-how-to-start-corporate-twitter-analysis-for-free\/","title":{"rendered":"How to Start Corporate Twitter Analysis for Free"},"content":{"rendered":"

Seven million five hundred twenty thousand people. This is the Twitter<\/a> user count*1<\/a> published by NetRatings Japan, Inc. in March 2010. As the user count rises, so do businesses utilizing Twitter<\/a>. Unfortunately, though, not much is talked about in regard to analyzing Twitter<\/a> activities.<\/p>\n

How are my company\u2019s or competitors\u2019 products are portrayed on <\/em>Twitter<\/a>?
\n<\/em>What is the inflow count to my website via <\/em>Twitter<\/a> or the conversion count thereof?
\n<\/em>How do I evaluate my account?<\/em>\u00a0<\/em><\/p>\n

Obtaining information from <\/strong>Twitter<\/a> and analyzing it free of charge <\/strong>is the content of this article.<\/p>\n

Twitter<\/a> is a treasure chest of information often overflowing with frank user discussions. Even if your company does not have an account, a vast range of opinions about your services or industry are posted on Twitter<\/a>. There is no reason why we cannot take advantage of this for marketing.<\/p>\n

This article is going to be long, so please read when you have some spare time.<\/em><\/p>\n

Table of Contents<\/strong><\/h4>\n
    \n
  1. How to Obtain Information from Twitter<\/a>
    \n1.1     Tweet<\/a> information
    \n<\/span>1.2 Account Information
    \n1.3     Access Analysis<\/a> Information<\/span><\/li>\n<\/ol>\n
      \n
    1. How to Analyze Information
      \n2.1 Analyze Your Corporate Account
      \n2.2 Analyze Your Corporate Branding
      \n2.3 Analyze Your Corporate Campaigns
      \n2.4 Analyze Your Competitors
      \n2.5 Analyze Related Words
      \n2.6 Analyze       Tweet<\/a>ers<\/span><\/li>\n<\/ol>\n
        \n
      1. Twitter<\/a> Analysis: Issues and Its Future<\/li>\n<\/ol>\n

        1. How to Obtain Information from <\/strong>Twitter<\/strong><\/a><\/h4>\n

        There are mainly three types of information you can obtain from Twitter<\/a>.<\/p>\n

        1: Information about posted tweet<\/a>s<\/u>.
        \n2: Information about <\/span>        Twitter<\/a> accounts.
        \n<\/span>3: Information about the inflow via         Twitter<\/a>, or its conversion.<\/p>\n

        Let’s look at these three types more specifically.<\/p>\n

        1.1 <\/strong>Tweet<\/strong><\/a> Information<\/strong><\/h4>\n

        I recommend using the <\/strong>Twitter<\/strong><\/a>-specific search engine<\/u>s<\/u><\/a><\/strong> to find required tweet<\/a>s<\/u>. I will introduce to you some useful search engines<\/a>*2.<\/p>\n

        1.1.1 Official <\/strong>Twitter<\/strong><\/a> search engine<\/strong><\/a><\/h5>\n

        URL: http:\/\/search.twitter.com\/<\/a><\/p>\n

        Characteristics: You can perform a search not only by keywords, but also by various parameters including language (possible to retrieve only the tweet<\/a>s<\/u> in Japanese), period, Twitter<\/a> ID, hashtag<\/a>, or Boolean OR\/AND operator, to name a few. You can also receive the search result via RSS feed<\/a>, so you can see new tweet<\/a>s<\/u> as soon as they are posted.<\/p>\n

         <\/p>\n

        I searched for the term “\u30a2\u30af\u30bb\u30b9\u89e3\u6790 (access analysis).”<\/p>\n

        \"02_01\"<\/p>\n

        1.1.2 me*you<\/strong><\/h5>\n

        URL: http:\/\/meyou.jp\/<\/a><\/p>\n

        Characteristics: this engine enables you to narrow down the target of the search to only profiles. You can follow in bulk those who have matched the search terms, so this engine comes in handy when you are to gain contacts with those who have a high affinity to specific terms. You can also add regions or periods to your search.<\/p>\n

        The search result using “\u6620\u753b (movies)” AND “\u6771\u4eac\u304b\u308915 km\u4ee5\u5185\u306b\u3044\u308b\u30e6\u30fc\u30b6\u30fc (users located within 15 km from Tokyo.”<\/p>\n

        \"02_02\"<\/p>\n

        1.1.3 Twimono.com<\/strong><\/h5>\n

        URL: http:\/\/twimono.com\/<\/a><\/p>\n

        Characteristics: A search engine<\/a> specialized in products. You can see detailed information related to products; for example, you can see popular products by genre at a glance or look at the mention counts of a specific product in a trend line. If a product is not registered on this platform, you can add it if it is listed on Amazon<\/a>.<\/p>\n

        Information about “\u3058\u3083\u304c\u308a\u3053<\/a> (Jagarico potato stick snack).”<\/p>\n

        \"02_03\"<\/p>\n

        1.1.4 Topsy<\/strong><\/h5>\n

        URL: http:\/\/topsy.com\/<\/a><\/p>\n

        Characteristics: This is also a search engine<\/a> with two convenient functions. First, in the search result screen, the total numbers of tweet<\/a>s<\/u> with the keyword are displayed by month, by week, by day, and by the hour. Second, even more conveniently, you can search a URL if you input in the “Site: <enter here>” bar. Shortened URL<\/a>s<\/u> can also be searched.<\/p>\n

        I searched using my blog URL.<\/p>\n

        \"02_04\"<\/p>\n

        If you click the tweet<\/a> count, you can see what types of comments accompany the retweets<\/a>, and you can also narrow down the retweets<\/a> to only those by influencers.<\/p>\n

        \"02_05\"<\/p>\n

         <\/p>\n

        1.2 Account Information<\/strong><\/h4>\n

        There are various tools<\/a> out there used to obtain information related to your corporate Twitter<\/a> account. These analysis tools<\/a> are introduced in the “15 Twitter Analysis Tools Comparative Review<\/a>” article on this blog. Among the 15, I picked a few tools<\/a> that are suitable for corporations.<\/p>\n

        1.2.1 <\/strong>TweetS<\/strong>tats<\/strong><\/h5>\n

        URL: http:\/\/tweetstats.com\/<\/a><\/p>\n

        Characteristics: You can see detailed information about the tweet<\/a> count. When the tweet<\/a>s<\/u> are posted? With what Twitter<\/a> IDs does my corporate account frequently communicate? These are some examples of what can be gleaned from Twitter<\/a>. You can also see the word cloud<\/a> of your tweet<\/a>s<\/u> so that you can see the utilized keywords in one glance*3.<\/p>\n

        \"02_06\"<\/p>\n

        \"02_07\"<\/p>\n

        1.2.2 Tweeteffect<\/strong><\/h5>\n

        URL: http:\/\/www.tweeteffect.com\/<\/a><\/p>\n

        Characteristics: The number of followers for the last 200 tweet<\/a>s<\/u> is displayed. You can tell what comment prompted the people to follow you and more. It is interesting to see what comments increased or decreased a large number of followers.<\/p>\n

        \"02_08\"<\/p>\n

        1.2.3 Twitalyzer<\/strong><\/h5>\n

        URL: http:\/\/twitalyzer.com\/<\/a><\/p>\n

        Characteristics: This platform integrates the functions that an access analysis tool<\/a> is usually equipped with, such as enabling linkage with Google Analytics, distribution comparisons with the accounts of others, in-house indices with their detailed definitions, goal setting, and memo function. It is on the weaker side compared to other tools<\/a> when it comes to the tweet<\/a> counts or the follower-related functions; nonetheless, it is a comprehensive tool<\/a>. It is a pity that you cannot perform search or filtering in Japanese.<\/p>\n

        \"02_09\"<\/p>\n

        \"02_10\"<\/p>\n

        1.2.4 Twimpact<\/strong><\/h5>\n

        URL: http:\/\/twimpact.jp\/<\/a><\/p>\n

        Characteristics: You can see the ranking of a retweet<\/a>ed tweet<\/a> when you enter a Twitter<\/a> ID into the search bar. You can also see who retweet<\/a>ed and how the tweet<\/a> spread on a radar chart.<\/p>\n

        \"02_11\"<\/p>\n

        \"02_12\"<\/p>\n

        Please see “<\/em>15 Twitter Analysis Tools Comparative Review<\/em><\/a>” to read about the <\/em>tools<\/em><\/a> other than the above or to see the comparative table for the 15 <\/em>tools<\/em><\/a>.<\/em><\/p>\n

        1.3 <\/strong>Access Analysis<\/strong><\/a> Information<\/strong><\/h4>\n

        I picked up the characteristics of Twitter<\/a> that have an impact on access analysis<\/a> when you measure the inflow from Twitter<\/a> as well as the conversion of the inflow.<\/p>\n