{"id":713,"date":"2014-12-23T08:45:21","date_gmt":"2014-12-23T08:45:21","guid":{"rendered":"http:\/\/www.waca.associates\/?p=713"},"modified":"2018-03-13T11:36:07","modified_gmt":"2018-03-13T02:36:07","slug":"learn-how-to-avoid-unnecessary-web-renewal-meetings-by-having-only-one-workshop","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/en\/web_analytics\/learn-how-to-avoid-unnecessary-web-renewal-meetings-by-having-only-one-workshop\/","title":{"rendered":"Learn how to avoid unnecessary web renewal meetings by having only one workshop"},"content":{"rendered":"<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$4:0\"><span data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$8:0\">Web personnel \/ work | Case \/ interview<\/span><br data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$9:0\" \/><span data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$10:0\">Time to read\uff1a about 9 mins<\/span><\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$4:0\">I&#8217;m going to show you how to avoid unnecessary meetings for website renewal by having only one workshop.<br \/>\n<\/span>Have you experienced an approaching deadline for a website renewal but had so many meetings that you are behind schedule? By having just one workshop, you can decrease the number of meetings you need to have.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 style=\"font-weight: bold; color: #000000;\">Here is an example of how to do it!<\/h2>\n<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$18:0\">When you renew your website how long do you think it would take to do it? From my experience, depending on scale of renewal, from taking a contract till finishing takes about 3 months. During this time you have meetings 2 to 3 times a month. So why do you have to have meetings?<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$19:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$21:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$22:0\">Reasons may be,<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$23:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$25:0\" \/><\/p>\n<ul>\n<li>The purpose of the renewal is not clear<\/li>\n<li>There is a deviation in the renewal plane so everyone needs to change their approach.<\/li>\n<li>There is a lack of interest in the project.<\/li>\n<\/ul>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$33:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$34:0\">If you leave these problems as the renewal project advances, not only is there an increasing number of meeting, in the worse case, the whole project might break down. I will introduce you to a way to resolve these problems.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$35:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$37:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$38:0\">It might surprise you but by having meetings with both the client company and production company, <strong>you can analyze your website from every situation and find a new way of improving your website. The result of doing this is you can decrease the number meetings.<\/strong><\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$39:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$41:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_00.png\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$43:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$45:0\" \/><\/p>\n<p>Flow from the workshop to the site renewal<\/p>\n<h2 style=\"font-weight: bold; color: #000000;\"><span class=\"inlineBox1\">Step.1: This is what you need to do before running a workshop.<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"waku lazyloading\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_01.jpg\" alt=\"\" width=\"527\" height=\"306\" data-original=\"\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_01.jpg\" \/><\/p>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$55:0\" \/><a href=\"http:\/\/www.mplus-jh.jp\/\"><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$56:0\">Sapporo renovation specialist company\u3000M plus\u3010M+\u3011\uff08after the renewal\uff09<br \/>\n<\/span><\/a><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$57:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$58:0\">Now I&#8217;m going to show you a <a href=\"http:\/\/www.mplus-jh.jp\/\">Sapporo renovation specialist company\u3000M plus\u3010M+\u3011<\/a> and the workshop which they used when renewing their website. You need to do all those things below as groundwork for doing workshop.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$59:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$61:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$62:0\">This is to decide what kind of workshop you need run.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$63:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$65:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$66:0\">\u203bWorkshop is to solve problems by having discussions with everyone.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$67:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$69:0\" \/><\/p>\n<h2><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$70:0\">Preparation and attention; hear as many different points of view on the project as possible .<\/span><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$73:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_02.png\" alt=\"\u30d0\u30e9\u30f3\u30b9\u306e\u3068\u308c\u305f\u30d2\u30a2\u30ea\u30f3\u30b0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$75:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$77:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$79:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$80:0\">Before you have a workshop, it is good to listen to the opinions of the staff and management of the company doing the upgrade. You will be able to get an idea of their vision and overall goal. By hearing both the views of the practical aspects and the vision of management, it will increase the success of the renewal.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$81:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$83:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$84:0\">Preparation and attention; To conduct market research on the ground<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$85:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$87:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_03.jpg\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$89:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$91:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$92:0\">left\uff1aPutting together a market research to the axis of the 3C\u3000right\uff1aState of open house<br \/>\n<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$93:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$94:0\">Before you have a workshop, it is important to see the company worksite with your own eyes. By going to the site, you can get the reaction from customers and by listening to the workers at the site, you can get a feel for the real situation.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$95:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$96:0\">At M+, I could hear the site visitor\u2019s reactions and opinions by going to an actual open house and joining seminar for people considering renovating their homes.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$97:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$99:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$100:0\">Preparation and attention; do simple interviews with people close to the industry<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$101:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_04.jpg\" alt=\"\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$103:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$105:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$107:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$108:0\">It is best to interview people who are in the target industry but if this is too time consuming or expensive you can have friends give you their views about renovating their home. If you ask your friends, good questions are things like;<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$109:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$111:0\" \/><\/p>\n<ul>\n<li>When\uff08Under what circumstances\uff09<\/li>\n<li>How\uff08how you are using\uff09<\/li>\n<li>Why<\/li>\n<\/ul>\n<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$118:0\">Even having simple interviews like this can help you understand customer&#8217;s feelings.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$119:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$121:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$122:0\">Note the following points when conducting a workshop<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$125:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$126:0\">When you prepare the workshop, these are the points to note.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$127:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$129:0\" \/><\/p>\n<ul>\n<li>Who are the people involved<\/li>\n<li>Why do is the workshop needed<\/li>\n<li>What are the objective to be achieve<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$136:0\">Preparation and attention; Ask people from different departments and\/or positions to join.<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$139:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$140:0\">First, you must think about what kind of people you want at the workshop. The point is to have input from people in at least two different positions or departments. Having a website user to present would be ideal it is often difficult to do so.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$141:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$143:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$144:0\">For this workshop there were; sales representative from M+\uff1a3 people, Residential designer\uff1aone person, coordinator\uff1aone person, housing installation technician\uff1aone person, marketing\uff1aone person. Seven people participated all together.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$145:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$147:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$148:0\">Preparation and attention; decide the facilitator<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$151:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$152:0\">A workshop that has a confident and enthusiastic facilitator produces a sense of unity among all participants. Repeating, eliciting, and summarizing the goals of the workshop is useful. At the M+ workshop I, as web consultant, served as the facilitator.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$153:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$155:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$156:0\">Preparation and attention; Put yourself in the user\u2019s shoes<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$159:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$160:0\">Typically, the average residence time on the site is for 3\uff5e5 minutes. Considering this, let&#8217;s do the workshop from the user\u2019s point of view. If you set a time limit, inevitably you will work with this in mind.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$161:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$163:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$164:0\">Preparation and attention; Full participation, have every person present their ideas<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$167:0\" \/><strong><em><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$168:0\">It is important that all attendees understand their views are valued. If everyone gets to share their opinion, their satisfaction with the website renewal process increases.<\/span><\/em><\/strong><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$169:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$171:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$172:0\">Preparation and attention; prepare fixtures in advance to proceed smoothly<\/span><\/strong><\/h2>\n<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$176:0\">It will be good to prepare these fixtures before running workshop.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$177:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$179:0\" \/><\/p>\n<ul>\n<li>Post it memo paper<\/li>\n<li>Permanent marker<\/li>\n<li>paper\uff08A4 size\uff09<\/li>\n<li>Whiteboard<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$189:0\" \/><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$190:0\">Step 2; having the workshop: Analyzing the current situation<\/span><\/strong><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_05.jpg\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$193:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$195:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$196:0\">When you are ready to start having workshop, let the participants know the purpose and intention of this workshop. Make sure you use terminology everyone can understand.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$197:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$199:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$200:0\">Work 1; think of the customers who will use the site<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$203:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$204:0\"><strong>Ask participants to imagine the kind customers they think will use the website then aim to design it to suit them<\/strong>. With a variety of different people you will get different views but this helps create a final product that apples to a wide range of people.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$205:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$207:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$208:0\">Match the content to the user profile. The contents will be different for each website.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$209:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$211:0\" \/><\/p>\n<ul>\n<li>Name, age, gender, annual income<\/li>\n<li>Family structure (living alone, couple, 2 children, etc.)<\/li>\n<li>Occupation<\/li>\n<li>Work atmosphere<\/li>\n<li>Life style<\/li>\n<li>Current residence<\/li>\n<\/ul>\n<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$224:0\">Let participants to think for 5 minutes about what kind of customer they imagine will then share their ideas with the group.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$228:0\">Participant\u2019s image of customers\u2460<\/span><\/strong><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$229:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$231:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_06.png\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$233:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$235:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$237:0\" \/><\/p>\n<ul>\n<li>Megumi Ikeda\uff08age 36\uff09female\u3001living alone<\/li>\n<li>Master of Economics<\/li>\n<li>Apparel manager<\/li>\n<li>Often travels on business<\/li>\n<li>Renting near the station\uff08Subway station that has easy to access to Sapporo Station\uff09<\/li>\n<li>Head office is near Sapporo Station<\/li>\n<li>Not at home much<\/li>\n<li>Has a cat, she ask her mum to take care of her cat occasionally<\/li>\n<li>Eats out often, do not cook at home much but sometimes cooks gourmet dishes like stewed beef tail<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$256:0\">Customer image of participants\u2461<br \/>\n<\/span><\/strong><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$257:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_07.png\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$259:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$261:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$263:0\" \/><\/p>\n<ul>\n<li>Single Male 45 years old<\/li>\n<li>Wants to buy a house rather than renting and wants to design his room in his own style<\/li>\n<li>Has many hobbies; he wants to decorate his room with his collections ( so he also wants lots of space)<\/li>\n<\/ul>\n<p>&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$270:0\">Work 2; evaluate the website from the perspective of the customer<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$273:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$274:0\">Take on the perspective of customers then evaluate the site in the radar chart as shown in the figure. Have this as the goal for the website, and continue to analyze the behavior until you get there.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$275:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$277:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$278:0\">It is good to evaluate the time with the following contents.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$279:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$281:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_08.png\" alt=\"\u30ec\u30fc\u30c0\u30fc\u30c1\u30e3\u30fc\u30c8&lt;br \/&gt;&lt;br \/&gt; \u5f79\u306b\u7acb\u3064&lt;br \/&gt;&lt;br \/&gt; \u671b\u307e\u3057\u3044&lt;br \/&gt;&lt;br \/&gt; \u4fe1\u983c\u3067\u304d\u308b&lt;br \/&gt;&lt;br \/&gt; \u63a2\u3057\u3084\u3059\u3044&lt;br \/&gt;&lt;br \/&gt; \u5185\u5bb9\u304c\u308f\u304b\u308a\u3084\u3059\u3044\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$283:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$285:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$287:0\" \/><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$288:0\">work3; imagine how customers will navigate through the website\/walk-through evaluation<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$291:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$292:0\">Do a walk-through evaluation. A walk-through evaluation is to imagine how customers move around in the website and get a feel for what they would do. I created a detailed and concrete action for the each of the following scene.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$293:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$295:0\" \/><\/p>\n<ol>\n<li>The customer image<\/li>\n<li>What is the purpose?<\/li>\n<li>How they visit the M + Website Web<\/li>\n<li>How they move around in the website<\/li>\n<li>Are there any inconveniences? \uff08which contents was hard to understand and how to change those inconvenience \uff09<\/li>\n<\/ol>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$305:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$306:0\">The point is \u300cto imagine the website from a customer point of view, not your own \u300d.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$310:0\">Hypothesis<br \/>\n<\/span><\/strong><strong>1. image of customers\uff1a<\/strong><br \/>\naged 30, female , alone<br \/>\nshe knows the word\u300crenovation\u300dbut doesn&#8217;t know what it entails.<strong>2. Purpose\uff1a<\/strong><br \/>\nShe wants to know the meaning of \u300crenovation\u300d.<strong>3. Method\uff1a<\/strong><br \/>\nShe surfs through her smart phone in lunchtime.<br \/>\nShe knew M+&#8217;s Facebook page and already clicked &#8220;Like&#8221;.<br \/>\nShe found out that there is a M+ website so she visits the site.<strong>4. surfing engine\uff1a<\/strong><br \/>\nFirst she saw a construction case.<br \/>\nAfter that, she looked through all the concept cases.<br \/>\nShe was interested in\u300cinZONE\u300dwhich is on the bottom of the page then she moved downwards and found\u300cM+\u300d.<br \/>\nShe went back to M+ site so she misunderstood that inZONE and M+ are related.<strong>5. inconvenience\uff1a<\/strong><br \/>\nThere is no set cost for the renovation and a mysterious connection to inZONE<br \/>\nThere is no information about monthly repayments or the total cost<br \/>\nEven if she wanted to attend a seminar, the application form is difficult to fill out.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$348:0\">Step3; after the workshop\uff1aStandardization of customer image for the Renewal concept design.<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$349:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$351:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$352:0\">After the workshop is done, all the participants should organize the next stage. But this time, as workshop had taken 3 hours it was hard to motivate people to do this so the web consultants dealt with it all.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$353:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$355:0\" \/><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$356:0\">If you are not used to organizing website construction, it might take some time to see any benefit from your workshop.<\/span><\/strong><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$357:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$359:0\" \/><\/p>\n<h2><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$360:0\">sorting 1; From\u300ccustomer image\u300dto\u300cPersona \/ Scenario\u300d<\/span><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$363:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$364:0\">While at the workshop, all participants imagined potential customers. But it is important to pitch your site at a particular kind of customer.<strong> When you do this, the aim is to make a specific persona.<\/strong> For example;<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$365:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$367:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$368:0\">age\uff1a30&#8217;s\uff08\u00d7\uff09\u3000\u2192\u3000<strong>aged 32\uff08\u25cb\uff09<\/strong><\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$369:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$370:0\">family structure\uff1a1\uff5e2 kids\uff08\u00d7\uff09\u3000\u2192\u3000<strong>there are 3 years old girl and 5 years old boy \uff08\u25cb\uff09<\/strong><\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$371:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$372:0\">occupation\uff1adoctor\uff08\u00d7\uff09\u3000\u2192\u3000<strong>have been working for 3 years at Sapporo dentist. \uff08\u25cb\uff09<\/strong><\/span><\/p>\n<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$374:0\"><strong>It is important to imagine a customer persona as if they actually exist.<\/strong> Then by making this scenario it is realistic and has the movement and feeling of the kind of customer you aim to attract to your website.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$375:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$377:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_10.jpg\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$379:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$381:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$382:0\">Customer Journey Map\uff08persona and feeling of each touch point\uff09<br \/>\n<\/span><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$384:0\">Sorting 2; From the &#8220;Multifaceted opinion &#8221; to \u201cthe site map&#8221;<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$387:0\" \/><em><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$388:0\">We have a group discussion on whether thing should be included on the site or not. <strong>When we do this we write out all the opinions that were obtained during the workshop on &#8220;Post it\u201d notes,<\/strong> especially from stages 2 and 3. Use these as a base for the user persona, make it a priority to match site content to these, and then start making a site map.<\/span><\/em><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$389:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$391:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_11.jpg\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$393:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$395:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$396:0\">As a base for the user persona, organize content and prioritize it.<br \/>\n<\/span><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$398:0\">Sorting 3 ; draw a design of a prototype site on paper<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$401:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_12.jpg\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$403:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$405:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$406:0\">When you finished making a site map make a prototype on paper. Draw a design that will become the base for the site. When making the prototype, take in to consideration the workshop results. Think of a design that improves on points that were hard to use when you were doing the walk-through evaluation. By doing this you can improve weaknesses in the current website.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$407:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$409:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$410:0\">For the M+ renewal, the big change we made was to top page and contact form. Here is how we used persona for the top page and the improvements we made.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$411:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$413:0\" \/><\/p>\n<ul>\n<li><strong>improvement 1\uff1a<\/strong>To answer the question &#8221; what is house renovation?&#8221; better, we put photos of renovated rooms on the top page as a photo gallery. By doing this, it makes what renovation is easier for customers to understand.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>improvement 2\uff1a<\/strong>We placed a visual link page that shows the case study of different personas. For example, a lady who hasn&#8217;t married, is living alone, and enjoys entertaining. A 50-year-old man living alone and who enjoys his hobby. These personas resonate directly with customers so they can imagine the layout and fancy living after the renovation.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_13m.jpg\" alt=\"\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$419:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$421:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$422:0\">Before and After of the top page<br \/>\n<\/span><\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$424:0\">Results obtained from the workshop; after 2 months the number of conversion increased 256% !<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$427:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$428:0\">After the website renewal workshop they could had these results;<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$429:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$431:0\" \/><\/p>\n<ul>\n<li>Analysis of results one month after website renewal<\/li>\n<\/ul>\n<ul style=\"list-style-type: circle;\">\n<li>average session time increased 49.98\uff05<\/li>\n<li>bounce rate decreased 17.56\uff05<\/li>\n<li>page\/session increased 39.07\uff05<\/li>\n<li>conversion increased 166.67\uff05<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Direct achievements<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$444:0\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 We analyzed the website from the various points of view and could find ways to improve it. This was a benefit of gathering information \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 from all the different people at once in the workshop.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Background benefits<\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$448:0\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Additional achievements that resulted from the workshop included getting workers who were not previously interested, to talk their \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 website by having a good discussion at the workshop. Everybody got to have his or her say by having the workshop. Adjusting \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 schedules, gathering information, and checking designs are all done by phone calls and e-mail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$450:0\">The benefits of having a workshop<\/span><\/strong><\/h2>\n<ol>\n<li>Visible improvements come from including various points of view<\/li>\n<li>Meeting misalignment is reduced so time wasted and production costs are reduced by 30% too.<\/li>\n<li>The site becomes an aggregation of the opinion of all participants so everyone feels they have a stake in the final product and we get content based on everyone\u2019s best ideas.<\/li>\n<li>Of course the web consultant becomes a partner in the look of the final website as do all the other people involved.<\/li>\n<li>You can advertise the site with confidence to customers (the real users) because by designing the site from the customer point of view you know it will appeal to them.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$464:0\">Conclusion\uff1aFind the real customer image and maximize the efficiency and effectiveness the renewal plan.<\/span><\/strong><\/h2>\n<p><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$467:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$468:0\">It makes a big difference to approach it from the customer point of view. Having a workshop like this means you can use a customer point of view to guide your website renewal.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$469:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$471:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$472:0\">Just spending lots of time and money does not always make a good website. For example, real customer interview takes 1~2 months to reflect correctly on your website.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$473:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$475:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$476:0\">The important thing is to get the views of everybody who is involved the project. From the one workshop we did this time, we could analyze the situation from various points of view to make many important customer scenarios, which is much faster than surveying real customers. It needs professional&#8217;s skill to improve the website but the people who are actually using the site, the customers, are not a professionals. By renewing the website from customer point of view at the workshop it leads to good results.<\/span><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$477:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$479:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".1c.$mid=11415195549313=22f72e5d60ad15e4a29.2:0.0.0.0.0.0.$end:0:$480:0\">This is the purpose of web analytics, to bring the most effect with the least cost by matching the product to the customers needs.<\/span><\/p>\n<p>\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb<\/p>\n<p><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$148:0\">Author for this article<\/span><\/p>\n<p><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$149:0\" \/><img decoding=\"async\" src=\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst06_ri.jpg\" alt=\"\u674e \u512a\u672a\" \/><\/p>\n<p><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$151:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$152:0\">Ri Yumi <\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$153:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$155:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$156:0\">Regraphy Limited company representative<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$157:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$158:0\">Web analytics master<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$159:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$160:0\">Executive committee of CSSNite in SAPPORO<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$161:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$163:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$164:0\">Born in Seoul, Korea. Bilingual in Japanese and Korean.<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$165:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$167:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$168:0\">Graduated from Art University in Korea and Digital Hollywood School in Tokyo. Moved to Sapporo in 2000.<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$169:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$171:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$172:0\">Established Regraphy Limited company in 2005. Design manager improving web design, UX, and web analytics.<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$173:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$175:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$176:0\">Being both as a supervisor and executive committee of &#8220;CSS Nite in SEOUL&#8221; in Seoul, Korea in 2009.<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$177:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$179:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$180:0\">Over 300 people participated in every event and it grew to become a major seminar event in Korea.<\/span><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$181:0\" \/><br style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$183:0\" \/><span style=\"color: #3e454c;\" data-reactid=\".4c.$mid=11416495770194=216b675f53a191ec627.2:0.0.0.0.0.0.$end:0:$184:0\">Loves snow and snowboarding.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Web personnel \/ work | Case \/ interviewTime to read\uff1a about 9 mins I&#8217;m going to show you how to avoid unnecessary meetings for website renewal by having only one workshop. Have you experienced an approaching deadline for a website renewal but had so many meetings that you are behind schedule? By having just one workshop, you can decrease the number of meetings you need to have. &nbsp; Here is an example of how to do it! When you renew your website how long do you think it would take to do it? From my experience, depending on scale of renewal, from taking a contract till finishing takes about 3 [&hellip;]","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,52,54,19],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","hentry","category-articles","category-blog","category-featured","category-web_analytics"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/713"}],"collection":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":1,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/713\/revisions"}],"predecessor-version":[{"id":6279,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/713\/revisions\/6279"}],"wp:attachment":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media?parent=713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/categories?post=713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/tags?post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}