{"id":3777,"date":"2016-05-19T10:57:18","date_gmt":"2016-05-19T02:57:18","guid":{"rendered":"http:\/\/www.waca.associates\/?p=3777"},"modified":"2018-03-13T11:34:49","modified_gmt":"2018-03-13T02:34:49","slug":"4-google-trends-slides-1-happy-customer","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/en\/web_analytics\/4-google-trends-slides-1-happy-customer\/","title":{"rendered":"4 Google Trends Slides & 1 Happy Customer"},"content":{"rendered":"

By David Chan – Web Analytics Master<\/em><\/p>\n

It makes our day when clients are happy and satisfied<\/h3>\n

\"smart\"<\/a><\/p>\n

Working smart and hard get us closer to this goal. Recently we spent\u00a0an hour using\u00a0Google trends to build an effective powerpoint deck to communicate clearly \u00a0to our customer about our proposed outreach strategy, rest is history …..<\/p>\n

We need to prove creating content pillar for marketing outreach is getting more traction from marketeers than\u00a0email marketing nowadays, this is how we do it.<\/p>\n

Step 1<\/span> – Historical perspective, to be unbiased we show how has email marketing and content marketing performed\u00a0over a long period of time.<\/p>\n

Using custom date range and worldwide market \u00a0on Google trend allows us to get the trend needed.<\/p>\n

\"Google<\/a>

Google trend setting<\/p><\/div>\n

\"Historical<\/a>

Historical trend<\/p><\/div>\n

 <\/p>\n

Step 2<\/span> – Develop a trend line to show trend movement, we clearly mark off the high and low points of each trend. Joining these points we are able to show content marketing is on the upward move.<\/p>\n

\"HIgh<\/a>

HIgh and low points<\/p><\/div>\n

\"Developing<\/a>

Developing trend line comparison<\/p><\/div>\n

 <\/p>\n

Step 3<\/span> – Showing the rapid rise of content marketing, and the gap is getting narrow.<\/p>\n

\"Closing<\/a>

Closing gaps<\/p><\/div>\n

 <\/p>\n

Step 4<\/span> – Show recent trend to provide more context to why we are recommending content marketing, we also\u00a0presented the mathematical variance to better communicate with data.<\/p>\n

\"Showing<\/a>

Showing variance<\/p><\/div>\n

A point to note is that variances here are not absolute numbers, rather preference points for comparing denomintors. Hence, we put the new peak\u00a0as 100 and\u00a0interpolate the old peak in relation to the new peak<\/p>\n

\"Variance<\/a>

Variance and peaks<\/p><\/div>\n

Next time you need data to communicate with your client, try Google trends. It’s really simple and easy.<\/p>\n","protected":false},"excerpt":{"rendered":"By David Chan – Web Analytics Master It makes our day when clients are happy and satisfied Working smart and hard get us closer to this goal. Recently we spent\u00a0an hour using\u00a0Google trends to build an effective powerpoint deck to communicate clearly \u00a0to our customer about our proposed outreach strategy, rest is history ….. We need to prove creating content pillar for marketing outreach is getting more traction from marketeers than\u00a0email marketing nowadays, this is how we do it. Step 1 – Historical perspective, to be unbiased we show how has email marketing and content marketing performed\u00a0over a long period of time. Using custom date range and worldwide market \u00a0on […]","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,52,19,74],"tags":[],"class_list":["post-3777","post","type-post","status-publish","format-standard","hentry","category-articles","category-blog","category-web_analytics","category-web-analytics"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/3777"}],"collection":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/comments?post=3777"}],"version-history":[{"count":1,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/3777\/revisions"}],"predecessor-version":[{"id":6234,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/3777\/revisions\/6234"}],"wp:attachment":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media?parent=3777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/categories?post=3777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/tags?post=3777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}