{"id":3722,"date":"2016-05-03T20:37:02","date_gmt":"2016-05-03T12:37:02","guid":{"rendered":"http:\/\/www.waca.associates\/?p=3722"},"modified":"2018-03-13T11:34:49","modified_gmt":"2018-03-13T02:34:49","slug":"how-does-the-change-in-instagram-news-feeds-algorithm-affect-brands-and-what-should-brand-do","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/en\/web_analytics\/how-does-the-change-in-instagram-news-feeds-algorithm-affect-brands-and-what-should-brand-do\/","title":{"rendered":"How does the change in Instagram news feeds algorithm affect brands and what should brand do?"},"content":{"rendered":"

By Mike Lim – Web Analytics Master<\/em><\/p>\n

Instagram recently announced that they\u2019ll soon be switching to an algorithm-defined timeline \u2013 meaning that users will no longer see all the content posted by the profiles they follow in chronological order. The announcement sent shivers through the spines of many Instagram-focused businesses \u2013 their fear is that after having spent years building a following on the platform, Instagram could now restrict the reach of their posts, effectively stopping them from communicating with their audience.<\/p>\n

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\"Instagram<\/a><\/p>\n

Image Credit: www.instagram.com<\/p>\n

There are a couple of things to take into consideration here. One, algorithms are designed to respond to user behaviour. If a person likes your content or comments on a post, that increases the likelihood of that person seeing more of your content. Algorithms take into account the interests of each user based on their on-platform actions, then show them the content they\u2019re most likely to be interested in seeing based on those behaviours. As noted by Instagram, right now, people miss an average of 70% of the content<\/a> posted by profiles they follow anyway. This is a result of platform growth – more profiles means more profiles to follow, and at some stage, the feed becomes too much and you start to miss posts. Instagram\u2019s now at 400 million<\/a> users and growing, the need for some kind of filtering system is pretty clear.<\/p>\n

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\"www.statista.com\"<\/a><\/p>\n

Image Credit: www.statista.com<\/p>\n

The other aspect to keep in mind is that Instagram\u2019s algorithm will only reduce your reach if your audience isn\u2019t interested in your content. If they\u2019re not interested in what you post, then they\u2019re probably not going to become customers anyway. But if you\u2019re posting content that users engage with, if you\u2019re reaching your audience with material that resonates, then you\u2019ve got nothing to fear from the coming algorithm. And even if only a small portion of your overall following is liking and engaging with your content, reaching those interested users is more important than reaching everyone anyway.
\nSo what should brands do? Post better stuff. Look at what\u2019s working, what\u2019s generating engagement among your Instagram followers and do more of that. Research businesses that are doing well on Instagram and learn from what they do. The coming algorithm doesn\u2019t necessarily mean less reach, so long as your audience is interested in what you have to share.<\/p>\n

Drop me note on the contact form<\/a>\u00a0if you have any Social Media topics you want us to write about! Join our Courses to know how to track Instagram Traffic Using Google Analytics!<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"By Mike Lim – Web Analytics Master Instagram recently announced that they\u2019ll soon be switching to an algorithm-defined timeline \u2013 meaning that users will no longer see all the content posted by the profiles they follow in chronological order. The announcement sent shivers through the spines of many Instagram-focused businesses \u2013 their fear is that after having spent years building a following on the platform, Instagram could now restrict the reach of their posts, effectively stopping them from communicating with their audience.   Image Credit: www.instagram.com There are a couple of things to take into consideration here. One, algorithms are designed to respond to user behaviour. If a person likes […]","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,52,19],"tags":[72,73],"class_list":["post-3722","post","type-post","status-publish","format-standard","hentry","category-articles","category-blog","category-web_analytics","tag-analytics","tag-social-media"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/3722"}],"collection":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/comments?post=3722"}],"version-history":[{"count":2,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/3722\/revisions"}],"predecessor-version":[{"id":6236,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/3722\/revisions\/6236"}],"wp:attachment":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media?parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/categories?post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/tags?post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}