{"id":3649,"date":"2016-04-29T13:38:00","date_gmt":"2016-04-29T05:38:00","guid":{"rendered":"http:\/\/www.waca.associates\/?p=3649"},"modified":"2018-03-13T11:34:50","modified_gmt":"2018-03-13T02:34:50","slug":"google-analytics-audience-analysis","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/en\/web_analytics\/google-analytics-audience-analysis\/","title":{"rendered":"20 Minutes to Identify a $611 Customer"},"content":{"rendered":"

By David Chan – Web Analytics Master<\/em><\/p>\n

How I single out high value customers to increase profit.<\/strong><\/h3>\n

\"80_1\"<\/a><\/p>\n

Wouldn\u2019t it be nice if you could identify the profile of your high spending customers, 80%<\/strong> of your profit<\/span> from 20% of your customer –\u00a0The 80\/20 Rule. Technically known as Pareto\u2019s Law, or the Pareto Principle.<\/p>\n

Why is it important for my business? <\/strong><\/p>\n

If you are able to identify them, know more about them then you can be more specific with your marketing. You can create touch points and content message to engage them, build trust and convert them. In my example I know male between age 45 – 54 has a great spending potential.<\/p>\n

With this in mind I can make good assumptions like:
\n1. high percentages of them likely to be married
\n2. income should be around than $7,000 – $12,000
\n3. strong\u00a0interest in ageing related content<\/p>\n

It need not cost you an arm or leg, I use simple free tools which most businesses already have to identify customer having $611 average spending.<\/p>\n

\"$611<\/a>

$611 average purchasse<\/p><\/div>\n

Let’s get started, tools I used:<\/p>\n