{"id":25606,"date":"2021-03-02T02:09:51","date_gmt":"2021-03-01T17:09:51","guid":{"rendered":"https:\/\/www.waca.associates\/en\/?p=25606"},"modified":"2021-03-20T13:58:10","modified_gmt":"2021-03-20T04:58:10","slug":"kittips-for-marketing-with-memes","status":"publish","type":"post","link":"https:\/\/www.waca.or.jp\/en\/growthhacking\/kittips-for-marketing-with-memes\/","title":{"rendered":"[KIT]Tips for Marketing with Memes"},"content":{"rendered":"<h3 class=\"wp-block-heading\">1. Know Your Audience<\/h3><p>Just like any other&nbsp;social media market strategy, the first step to creating good memes is to understand your audience.<\/p><p>So, for example, if your brand is targeting millennials, you could create memes around things that they are interested in.<\/p><p>While marketing with memes, brands need to find a fine balance between promotion and engagement. BarkBox\u2019s marketing campaign got the combination just right.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"void(0);\"><img decoding=\"async\" src=\"https:\/\/cdn.shortpixel.ai\/client\/q_lossy,ret_img,w_541,h_586\/https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/06\/AppleTV-Twitter-Marketing-with-Memes.png\" alt=\"AppleTV Twitter Marketing with Memes\" class=\"wp-image-19273\" \/><\/a><\/figure><\/div><p><em>Image via&nbsp;<\/em><em><a href=\"https:\/\/twitter.com\/AppleTV\/status\/1134842611473117184\">Twitter<\/a><\/em><\/p><p>For instance, Apple TV\u2019s audience is interested in movies. So, many of their memes on Twitter have movie references that will resonate with their audience.<\/p><h3 class=\"wp-block-heading\">2. Add Originality to Popular Memes<\/h3><p>Sure, you want to engage your audience by giving them a few good laughs. At the same time, don\u2019t forget that you are marketing with memes. You need to work to increase your brand awareness.<\/p><p>Everyone on the internet is already sharing memes. So, to stand out, you\u2019ll have to put in some effort. Instead of just reposting the latest memes, get creative with them.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/shanebarker.com\/blog\/marketing-memes\/#\"><img decoding=\"async\" src=\"https:\/\/cdn.shortpixel.ai\/client\/q_lossy,ret_img\/https:\/\/shanebarker.com\/wp-content\/uploads\/2020\/01\/hbi_banner_1.jpg\" alt=\"How to be Influencer\" \/><\/a><\/figure><\/div><p>How can you capitalize on trending memes for marketing purposes?<\/p><p>Understand what the meme implies and try to think of ways to align it with your brand or products. You could incorporate your brand\u2019s slogan, name, mission, or simply a picture into the meme for branding purposes.<\/p><p>Ruffles, for example, often weaves their brand name into memes that are going viral. This type of meme-jacking can help your brand become more memorable.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"void(0);\"><img decoding=\"async\" src=\"https:\/\/cdn.shortpixel.ai\/client\/q_lossy,ret_img,w_548,h_631\/https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/06\/RUFFLES-Twitter-Marketing-with-Memes.png\" alt=\"RUFFLES Twitter Marketing with Memes\" class=\"wp-image-19271\" \/><\/a><\/figure><\/div><p><em>Image via&nbsp;<\/em><em><a href=\"https:\/\/twitter.com\/RUFFLES\/status\/1137018901815013376\">Twitter<\/a><\/em><\/p><h3 class=\"wp-block-heading\">3. Keep Up with What\u2019s Trending<\/h3><p>Timeliness is a crucial factor when you\u2019re marketing with memes.<\/p><p>You should watch out for Twitter and Facebook trends to find out what people are talking about. If you can manage to create a meme based on the most popular trends at the right time, your meme is more likely to go viral.<\/p><p>The American restaurant chain, Denny\u2019s, is known for having a quirky sense of humor. When Apple launched their new Mac Pro, netizens were discussing how it looked similar to a cheese grater. Continuing the chain of jokes, Denny\u2019s came up with a meme on the same topic.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"void(0);\"><img decoding=\"async\" src=\"https:\/\/cdn.shortpixel.ai\/client\/q_lossy,ret_img,w_555,h_520\/https:\/\/shanebarker.com\/wp-content\/uploads\/2019\/06\/Dennys-Twitter-Marketing-with-Memes.png\" alt=\"Denny's Twitter Marketing with Memes\" class=\"wp-image-19269\" \/><\/a><\/figure><\/div><p><em>Image via&nbsp;<\/em><em><a href=\"https:\/\/twitter.com\/DennysDiner\/status\/1135623356047343616\">Twitter<\/a><\/em><\/p><p>That\u2019s all there is to remember when you\u2019re making memes for marketing. Just make sure you resist the temptation to go overboard.<\/p><p>Publish memes sparingly for marketing. Posting a marketing meme every day can make it seem like you\u2019re trying too hard to get the attention of your audience.<\/p>","protected":false},"excerpt":{"rendered":"1. Know Your Audience Just like any other&nbsp;social media market strategy, the first step to creating good m [&hellip;]","protected":false},"author":763,"featured_media":27752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[],"class_list":["post-25606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growthhacking"],"jetpack_featured_media_url":"https:\/\/www.waca.or.jp\/en\/wp-content\/uploads\/2021\/03\/banner-42.jpg","_links":{"self":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/25606"}],"collection":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/users\/763"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/comments?post=25606"}],"version-history":[{"count":3,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/25606\/revisions"}],"predecessor-version":[{"id":27761,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/25606\/revisions\/27761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media\/27752"}],"wp:attachment":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media?parent=25606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/categories?post=25606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/tags?post=25606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}