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Improving Your Website<\/h1>\n
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Keep improvement cycle going<\/h2>\n
By implementing the 3 basic techniques, LIXIL was able to increase conversions by 200%. However, it doesn\u2019t stop here. It is important to keep the improvement cycle going.<\/p>\n
Here are\u00a04 key areas for our improvement cycle:<\/span><\/p>\n As you look at these 4 areas, constantly look for problems or underperformance. Once you identify a problem, quickly implement improvements. While free tools such as Google Analytics may be enough, we will introduce some useful paid tools here.<\/span> These tools visualize problems on the form by turning it into data you can monitor. It will help you modify your web forms in a highly effective way by finding the problems before you start your form renewal process. \u00a0There are many tools similar to this so you should choose the one which best suits your needs.<\/span> These are sample images from\u00a0clicktale<\/a>‘s\u00a0heat map tool.<\/span><\/p>\n Heat map tools help visualize the mouse movements on each page.<\/span><\/p>\n You can see the psychology of visitors on your website. For example, you might discover unexpected areas or contents that are popular but are poorly placed on your website.<\/span> DLPO<\/a> and Optimizely<\/a>\u00a0are popular examples of A\/B test tools in Japan. Not only does it implement simple A\/B tests, but it also makes it possible to conduct multiple A\/B tests at the same time. It can isolate a variety of key factors in order to maximize effectiveness such as key words, time, day of week, and area.<\/span> Spending a lot of time analyzing data may give you satisfaction but the purpose of the analysis is to achieve business goals<\/strong>. Focus your data analysis efforts with specific business goals in mind instead of trying to analyze mountains of data that are not relevant.<\/span><\/p>\n You may think the things we’ve shown you in our case study are common sense and yet there are still so many companies not doing it. \u00a0This is a great opportunity to improve your website using web analytics tools. I am sure this will yield big results for your business in the future.<\/span><\/p>\n –> back to the first part “Identifying the Problem<\/a>”<\/p>\n\n
<\/p>\nEntry Form Optimization (EFO) tools<\/span><\/strong><\/h2>\n
![\"\"](\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst04_lixil_10.png\")
EFO CUBE
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Examples of Entry Form Optimization (EFO) tools include EFO CUBE<\/a> and ADPLAN EFO<\/a>. Both of these tools include functions that allow you to see when and where a visitor exits your form. It will also notify you if there are input errors occurring in real time.<\/span><\/p>\n\n
<\/p>\nHeat Map tools<\/span><\/strong><\/h2>\n
![\"clicktale\u2018s](\"https:\/\/www.waca.associates\/en\/wp-content\/uploads\/2015\/03\/hitori_webanalyst04_lixil_11.png\")
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<\/p>\nLPO – A\/B Test tool<\/span><\/strong><\/h2>\n
![\"\"](\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst04_lixil_12.png\")
DLPO<\/span><\/a><\/p>\n
The advantages of using such tools are, you can get quick results from\u00a0multiple A\/B tests\u00a0so the cycle of \u00a0improvements on your\u00a0website will be accelerated.\u00a0<\/span>You should consider the cost-benefits of using these tools in order to enhance the worth of\u00a0your\u00a0website.<\/span>
<\/p>\nConclusion\uff1a Don\u2019t spend too much time perfecting your data analyses. Just keep making improvements as you go.<\/h2>\n
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![\"\u548c\u7530](\"https:\/\/web-tan.forum.impressrd.jp\/files\/images\/article2014\/hitori_webanalyst\/hitori_webanalyst04_lixil_wada.jpg\")
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