![\"04_01\"](\"https:\/\/www.waca.associates\/en\/wp-content\/uploads\/2018\/01\/04_01-300x200.jpg\")
<\/p>\nHi! This is Kurokawa here.<\/p>\n
<\/p>\n
Have you experienced an incident where your conversions suddenly stopped being displayed, and
\nyou were left wondering if the conversions were not being measured?<\/p>\n
The first thing you should suspect is that the changes made right before the incident might have
\ncaused the conversions to decline drastically.<\/p>\n
However, there are more causes by which your conversions stop being measured, which I am going
\nto discuss.<\/p>\n
I would be delighted if you could use this article as a reference when you suspect any causes other
\nthan operational ones when you encounter an incident like the above.<\/p>\n
Six Causes to Suspect<\/p>\n
1. The measurement tag is deleted or corrupted due to the changes or modifications made to
\nthe website.<\/p>\n
There are many cases where tag codes are erroneously deleted when you make changes or
\nmodifications to your website.
\nIn such cases, you may not be aware until you notice the abnormality in the conversion count.
\nIt will be a great help if someone informs you that he or she made changes to the website so that you
\ncan check on the tags.
\nI experience cases like this relatively often, so if you see an abnormal decrease in conversions, ask
\nyour client if they made any changes to the website.<\/p>\n
2. Duplicate tags are placed.<\/p>\n
The measurement does not function properly when multiple tags of the same type are placed.
\nFor that reason, make sure no duplicate Google Tag Manager (GMT) tags or conversion tags are on
\nthe same page.
\nThere are often cases where the tags that you did not issue are added.
\nFor example, your client might have added a GMT tag for analytic measurement.<\/p>\n
3. The tag is not in place on some part of the website.<\/p>\n
This often happens when different websites are set up for different devices.
\nFor example, the mobile website does not have tags in place where the PC website does.<\/p>\n
Check each website for each device.
\n* This frequently happens when you just started running a website rather than after having run it for
\nquite some time.<\/p>\n
4. The tags are in the "off or deleted" state on the tag management platform.<\/p>\n
Turning a tag off disables the tag from making measurements. This does not often happen at my
\ncompany, but I sometimes see it on my client accounts.
\nCheck the status of tags on the tag managing screen as follows:<\/p>\n
The tag management screen on Yahoo! SS below.<\/p>\n
The tag management screen on Google below.<\/p>\n
5. Changes were made to the tag specs.<\/p>\n
If you are one of those operators who are on the lookout for media information, you can predict an
\nincident to be attributed to the changes you may have caught.
\nIf recent changes in specs occur, and if the changes will affect the measurements, have your clients
\nreplace old tags with new ones.
\nIn the recent past, there was the protocol change from http to https in conversion measurement tags
\nand website retargeting tags by Yahoo!.
\nOfficial Release Note: Sponsored Search YDN: About the Protocol Change from Http to Https in
\nConversion Measurement Tags and Website Retargeting Tags.<\/p>\n
6. Changes were made to the browser specs.<\/p>\n
This does not frequently happen, but changes in browser specs sometimes cause the stoppage of
\nmeasurements.
\nYou should be aware of this fact as an operator.
\nBecause of a recent major change in the feature called \u201cintelligent tracking prevention (ITP),\u201d some
\naccounts may be affected by it.
\nMy past article: How will ITP affect Web Advertisement<\/p>\n
Supplementary Information: AdWords Conversion Tracking Status<\/p>\n
You can see the conversion tracking status on AdWords.
\nWhen the measurement is not being normally processed, the following status is displayed.<\/p>\n
\u30fbUnverified
\nThis status is indicated when a tag is not in place yet or before AdWords validates a tag.<\/p>\n
\u30fbTag inactive
\nThis status is indicated on occasions cited below.
\nI cannot validate a tag on AdWords at all, and no conversions were recorded in the past seven days.
\nCited from the Official Help: Checking on Conversion Tracking Tags<\/p>\n
When conversions are not measured in most cases shown in \u201cSix Causes to Suspect\u201d above, this
\nstatus will be indicated.<\/p>\n
Check the status if your conversion measurement suddenly stops.<\/p>\n
The status is indicated as the following image.<\/p>\n
Summary<\/p>\n
How was it?
\nIf you are an operator, you must have encountered one of these cases.<\/p>\n
This article will help those who are starting to operate websites as well as those who have not
\nencountered the conversion measurement stoppage.<\/p>\n
One of the tasks you should manage is to identify the cause and immediately advise your client to
\nreturn the measurement status to normal.<\/p>\n
This has been Kurokawa writing.<\/p>\n","protected":false},"excerpt":{"rendered":"Hi! This is Kurokawa here. Have you experienced an incident where your conversions suddenly stopped being disp […]","protected":false},"author":13,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,21,19],"tags":[11,10,12],"class_list":["post-121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-ga","category-web_analytics","tag-japan","tag-strategy","tag-tokyo"],"jetpack_featured_media_url":"https:\/\/www.waca.or.jp\/en\/wp-content\/uploads\/2017\/12\/01-7.jpeg","_links":{"self":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/121"}],"collection":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/comments?post=121"}],"version-history":[{"count":3,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/121\/revisions"}],"predecessor-version":[{"id":519,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/posts\/121\/revisions\/519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media\/393"}],"wp:attachment":[{"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/media?parent=121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/categories?post=121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waca.or.jp\/en\/wp-json\/wp\/v2\/tags?post=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}